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Gewinnoptimale Preisbestimmung in Werbefinanzierten Markten - Eine Conjoint-Analytische Untersuchung Eines Publikumszeitschriftenmarktes (German, Paperback, 2010 ed.) Loot Price: R1,696
Discovery Miles 16 960
Repayment Terms: R159 pm x 12*
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Gewinnoptimale Preisbestimmung in Werbefinanzierten Markten - Eine Conjoint-Analytische Untersuchung Eines...

Gewinnoptimale Preisbestimmung in Werbefinanzierten Markten - Eine Conjoint-Analytische Untersuchung Eines Publikumszeitschriftenmarktes (German, Paperback, 2010 ed.)

Prof Dr Heinz-Werner Nienstedt; Thomas Gieseking

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Loot Price R1,696 Discovery Miles 16 960 | Repayment Terms: R159 pm x 12*

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Thomas Gieseking entwickelt eine neuartige Vorgehensweise zur Bestimmung gewinnoptimaler Preise in werbefinanzierten Markten, die er exemplarisch am Fall einer Finanzzeitschrift anwendet. Er ermittelt Preiselastizitaten und Netzwerkeffekte."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Release date: October 2009
First published: October 2009
Foreword by: Prof Dr Heinz-Werner Nienstedt
Authors: Thomas Gieseking
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback - Trade
Pages: 304
Edition: 2010 ed.
ISBN-13: 978-3-8349-1897-0
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1897-0
Barcode: 9783834918970

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