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With a focus on the practical, day-to-day tools needed by
neurologists, psychiatrists, geriatricians, and others who work
with the elderly, Memory Loss, Alzheimer's Disease and Dementia,
3rd Edition, is an indispensable, easy-to-read resource in this
growing area. Clinical experts Drs. Andrew Budson and Paul Solomon
cover the essentials of physical and cognitive examinations and
laboratory and imaging studies for dementia and related illnesses,
giving you the guidance you need to make accurate diagnosis and
treatment decisions with confidence. Provides in-depth coverage of
clinically useful diagnostic tests and the latest research findings
and treatment approaches. Incorporates real-world case studies that
facilitate the management of both common and uncommon conditions.
Contains new chapters on Alzheimer's look-alikes and posterior
cortical atrophy. Covers key topics such as chronic traumatic
encephalopathy, primary age-related tauopathy (PART) and
limbic-predominant, age-related TDP-43 encephalopathy (LATE), in
addition to new criteria for dementia with Lewy bodies and
posterior cortical atrophy. Includes current National Institute on
Aging-Alzheimer's Association and DSM-5 criteria for Alzheimer's
disease and mild cognitive impairment. Demonstrates how to use
diagnostic tests such as the amyloid imaging scans florbetapir
(Amyvid), flutemetamol (Vizamyl), and florbetaben (Neuraceq), which
can display amyloid plaques in the living brains of patients, as
well as the new tau scans. Includes access to more than two dozen
videos that illustrate common tests, clinical signs, and diagnostic
features. Enhanced eBook version included with purchase. Your
enhanced eBook allows you to access all of the text, figures, and
references from the book on a variety of devices.
This revised, extended and updated edition of Robert Solomon's The
Transformation of the World Economy, 1980-93 assesses the
remarkable changes in the world economy in the late 20th century.
The impact of marketization, of globalization in both industry and
finance and of increased policy co-ordination as a response at
regional and global level are analyzed. The policy impact of
changing philosophies of economic policy in the US, Britain,
Western Europe, the USSR, Russia and Eastern Europe, China, Asia,
the Middle East, Africa and Latin America are analyzed.
Thisseries is devoted to the publication of monographs, lecture
resp. seminar notes, and other materials arising from programs of
the OSU Mathemaical Research Institute. This includes proceedings
of conferences or workshops held at the Institute, and other
mathematical writings.
The key to marketing is understanding and satisfying consumer
needs, thus a knowledge of consumer behavior is essential to any
organization dealing with customers, users, or clients. This book
promises to be a contemporary classic. It brings together an
international set of scholars, many of whom are "household names",
to examine the diverse approaches to consumer behavior topics. The
editors employ a micro to macro structure, dividing each topic into
three parts: one reflecting foundational work, one focused on
emerging trends, and one covering practical applications. Each part
examines the relationship between consumer behaviour and
motivation, including well-being, gender, social class, and more,
and concludes with practitioner perspectives on the challenges and
opportunities that come with understanding customers. Readers will
gain insight into how drives that are constantly in flux relate to
other aspects of human cognition and behavior, allowing them to
reach customers successfully, and to meet their needs. With
contributions from leading scholars, including Sidney Levy and
Jagdish Sheth, this volume sets the standard as the most
comprehensive, cutting-edge resource on the subject of consumer
behavior. Students of consumer behaviour and marketing will find
this a useful exploration of a fast-moving field, fundamental to
the welfare of companies, government, non-profits, and consumers.
It will also benefit new and established academic researchers as
well as practitioners who want to stay on top of current knowledge.
A wide-ranging compilation of techniques, Extrapolation Practice
for Ecotoxicological Effect Characterization of Chemicals describes
methods of extrapolation in the framework of ecological risk
assessment. The book, informally known as EXPECT, identifies data
needs and situations where these extrapolations can be most
usefully applied, making it a practical guide to the application of
extrapolation procedures. It focuses on the extrapolation of
chemical effects and covers the extrapolation of exposures in the
context of interactions between toxicants and the matrix.
Written by marketing experts, this authoritative and comprehensive
full-colour textbook made up of both accessible research and
theory, real-world examples and case studies including Prada, Gucci
and Burberry, provides students with an overview of the global
fashion industry and fashion marketing, strategy, branding,
communications, retailing and distribution, as well as the
psychological factors involved in consuming fashion and luxury. The
role of social media, celebrities and influencers such as Kim
Kardashian and Lil Miquela are discussed, as is the ever-increasing
role of ethical fashion and sustainability. The authors also offer
an expanded view of fashion and luxury by moving beyond just
clothing and apparel to include other fashionable and luxurious
products and services, including technology. Packed with attractive
visuals from fashion and culture, and accompanied by chapter
summaries, questions and exercises, this textbook is essential
reading for students studying fashion, luxury, marketing,
management, retailing, branding and communications. Also provided
for educators are supporting PowerPoint slides and an instructor's
manual to support use of the textbook with students. Suitable for
Fashion Marketing/Fashion Consumer Behaviour modules as well as a
general text for Fashion Marketing programmes. The text will also
appeal to Luxury programmes (MBA etc) and Retail Marketing modules
(UG).
A practical guide for providing exceptional client service Most
advertising and marketing people would claim great client service
is an elusive, ephemeral pursuit, not easily characterized by a
precise skill set or inventory of responsibilities; this book and
its author argue otherwise, claiming there are definable,
actionable methods to the role, and provide guidance designed to
achieve more effective work. Written by one of the industry's most
knowledgeable client services executives, the book begins with a
definition, then follows a path from an initial new business win to
beginning, building, losing, then regaining trust with clients. It
is a powerful source of counsel for those new to the business, for
industry veterans who want to refresh or validate what they know,
and for anyone in the middle of the journey to get better at what
they do.
The creation and expression of identity (or of multiple identities)
in immersive computer-mediated environments (CMEs) is rapidly
transforming consumer behavior. The various social networking and
gaming sites have millions of registered users worldwide, and major
corporations are beginning to attempt to reach and entice the
growing flood of consumers occupying these virtual worlds. Despite
this huge potential, however, experts know very little about the
best way to talk to consumers in these online environments. How
will well-established research findings from the offline world
transfer to CMEs? That's where "Virtual Social Identity and
Consumer Behavior" comes in. Written by two of the leading experts
in the field, it presents cutting-edge academic research on virtual
social identity, explores consumer behavior in virtual worlds, and
offers important implications for marketers interested in working
in these environments. The book provides special insight into the
largest and fastest growing group of users - kids and teens. There
is no better source for understanding the impact of virtual social
identities on consumers, consumer behavior, and electronic
commerce.
The creation and expression of identity (or of multiple identities)
in immersive computer-mediated environments (CMEs) is rapidly
transforming consumer behavior. The various social networking and
gaming sites have millions of registered users worldwide, and major
corporations are beginning to attempt to reach and entice the
growing flood of consumers occupying these virtual worlds. Despite
this huge potential, however, experts know very little about the
best way to talk to consumers in these online environments. How
will well-established research findings from the offline world
transfer to CMEs? That's where "Virtual Social Identity and
Consumer Behavior" comes in. Written by two of the leading experts
in the field, it presents cutting-edge academic research on virtual
social identity, explores consumer behavior in virtual worlds, and
offers important implications for marketers interested in working
in these environments. The book provides special insight into the
largest and fastest growing group of users - kids and teens. There
is no better source for understanding the impact of virtual social
identities on consumers, consumer behavior, and electronic
commerce.
This volume contains a collection of papers written by former
students, postdoctoral fellows, and colleagues of Richard Thompson
and represent written versions of papers presented at the
Festschrift symposium. The Festschrift provided an excellent
opportunity for the participants to recount their memories and
experiences of working with one of the leading figures in
behavioral neuroscience, and to place their current research in the
context of earlier research conducted in the Thompson laboratory.
As a Festschrift volume, the various chapters contain numerous and
sometimes very personal references to Richard Thompson's influence
on the careers of the authors, as well as summaries of past and
present work being conducted in the authors' laboratories. Part I
includes studies of spinal cord plasticity and the involvement of
the hippocampus and related structure in classical eyeblink
conditioning. Part II explores the critical role of the cerebellum
and associated areas in classical eyeblink conditioning. Part III
focuses on a continued exploration of the involvement of the
cerebellum in classical eyeblink conditioning using standard
procedures as well as innovative molecular biology and genetic
techniques. It also includes studies aimed at delineating
modulatory influences on learning such as stress and hormonal
factors.
The incredible influence that Richard Thompson has had on the
fields of experimental psychology and neuroscience should be
evident on reading the contributions made by the various authors to
this volume. The research conducted in Thompson's laboratory over
the years has been cutting-edge, comprehensive, and influential.
Therefore, this volume is dedicated to Richard F. Thompson a
productive, innovative scientist and outstanding mentor.
The key to marketing is understanding and satisfying consumer
needs, thus a knowledge of consumer behavior is essential to any
organization dealing with customers, users, or clients. This book
promises to be a contemporary classic. It brings together an
international set of scholars, many of whom are "household names",
to examine the diverse approaches to consumer behavior topics. The
editors employ a micro to macro structure, dividing each topic into
three parts: one reflecting foundational work, one focused on
emerging trends, and one covering practical applications. Each part
examines the relationship between consumer behaviour and
motivation, including well-being, gender, social class, and more,
and concludes with practitioner perspectives on the challenges and
opportunities that come with understanding customers. Readers will
gain insight into how drives that are constantly in flux relate to
other aspects of human cognition and behavior, allowing them to
reach customers successfully, and to meet their needs. With
contributions from leading scholars, including Sidney Levy and
Jagdish Sheth, this volume sets the standard as the most
comprehensive, cutting-edge resource on the subject of consumer
behavior. Students of consumer behaviour and marketing will find
this a useful exploration of a fast-moving field, fundamental to
the welfare of companies, government, non-profits, and consumers.
It will also benefit new and established academic researchers as
well as practitioners who want to stay on top of current knowledge.
This volume contains a collection of papers written by former
students, postdoctoral fellows, and colleagues of Richard Thompson
and represent written versions of papers presented at the
Festschrift symposium. The Festschrift provided an excellent
opportunity for the participants to recount their memories and
experiences of working with one of the leading figures in
behavioral neuroscience, and to place their current research in the
context of earlier research conducted in the Thompson laboratory.
As a Festschrift volume, the various chapters contain numerous and
sometimes very personal references to Richard Thompson's influence
on the careers of the authors, as well as summaries of past and
present work being conducted in the authors' laboratories. Part I
includes studies of spinal cord plasticity and the involvement of
the hippocampus and related structure in classical eyeblink
conditioning. Part II explores the critical role of the cerebellum
and associated areas in classical eyeblink conditioning. Part III
focuses on a continued exploration of the involvement of the
cerebellum in classical eyeblink conditioning using standard
procedures as well as innovative molecular biology and genetic
techniques. It also includes studies aimed at delineating
modulatory influences on learning such as stress and hormonal
factors. The incredible influence that Richard Thompson has had on
the fields of experimental psychology and neuroscience should be
evident on reading the contributions made by the various authors to
this volume. The research conducted in Thompson's laboratory over
the years has been cutting-edge, comprehensive, and influential.
Therefore, this volume is dedicated to Richard F. Thompson a
productive, innovative scientist and outstanding mentor.
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are
changing but the marketing categories used to identify them have
not. Engage with this new generation of consumers who increasingly
take for granted that products and advertising will blend their
multiple brand identities rather than market to them as a specific
subculture. Male or female, work or play, online or offline. These
and other market categories are no longer relevant as modern
consumers defy traditional boundaries and identify as members of
multiple subcultures. The New Chameleons reveals how to engage with
this new generation and how to stand out among the competition.
Global consumer behavior expert Michael R. Solomon directs
marketers to move beyond their traditional categories and
communicate with consumers as individuals rather than as a market
segment. He explains how traditional marketing is based on the
assumption of boundaries between us and them, the individual and
the collective, producer and consumer, work and play, humans vs.
computers, and editorial vs. commercial. He then shows how those
boundaries are blurring: people identify with members of multiple
subcultures; individuals seek collective advice before making a
purchase; consumers no longer distinguish between purchases online
or in-store; consumer-generated content becomes the norm; gender
identity is fluid; gamification strategies turn work into play; and
identity marketing becomes more popular. Combining history, data,
experience and examples, The New Chameleons is written for every
marketer (or reader) who wants to offer products and services that
resonate with consumers now and in the future.
Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture.
Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition.
Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular.
Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
"Memory: Interdisciplinary Approaches" arrays the most current
research and thinking on the cognitive, social, and neural aspects
of memory. An international group of experts discusses the domains
of working memory and the modularity of storage processes while
other contributors examine the social and developmental
consequences of memory. This volume represents the most
comprehensive reviews of "frontline" memory work to date. This
collection is based on the first series of G. Stanley Hall Lectures
sponsored by Williams College.
This revised, extended and updated edition of Robert Solomon's well-received The Transformation of the World Economy assesses the remarkable changes in the world economy in recent decades. The impact of marketization, of "globalization" in both industry and finance and of increased policy co-ordination as a response at regional and global levels are analyzed, as are the changing philosophies of economic policy in the US, Britain, Western Europe, the USSR, Russia and Eastern Europe, China, Asia, the Middle East, Africa and Latin America.
This title is a Pearson Global Edition. The Editorial team at
Pearson has worked closely with educators around the world to
include content, which is especially relevant to students outside
the United States. For consumer behavior courses. This package
includes MyLab. Beyond consumer behavior: How buying habits shape
identity A #1 best-selling text for consumer behavior courses,
Solomon's Consumer Behavior: Buying, Having, and Being covers what
happens before, during, and after the point of purchase. It
investigates how having (or not having) certain products affects
our lives; specifically, how these items influence how we feel
about ourselves and each other, especially in the canon of social
media and the digital age. In the 13th Edition, up-to-date content
reflects major marketing trends and changes that impact the study
of consumer behavior. Since we are all consumers, many of the
topics have both professional and personal relevance to students.
This makes it easy to apply the theory outside of the classroom and
maintain an edge in the fluid and evolving field of consumer
behavior. Reach every student by pairing this text with Pearson
MyLab Marketing MyLab (TM) is the teaching and learning platform
that empowers you to reach every student. By combining trusted
author content with digital tools and a flexible platform, MyLab
personalizes the learning experience and improves results for each
student. Pearson MyLab Marketing should only be purchased when
required by an instructor. Please be sure you have the correct ISBN
and Course ID. Instructors, contact your Pearson representative for
more information.
Written by marketing experts, this authoritative and comprehensive
full-colour textbook made up of both accessible research and
theory, real-world examples and case studies including Prada, Gucci
and Burberry, provides students with an overview of the global
fashion industry and fashion marketing, strategy, branding,
communications, retailing and distribution, as well as the
psychological factors involved in consuming fashion and luxury. The
role of social media, celebrities and influencers such as Kim
Kardashian and Lil Miquela are discussed, as is the ever-increasing
role of ethical fashion and sustainability. The authors also offer
an expanded view of fashion and luxury by moving beyond just
clothing and apparel to include other fashionable and luxurious
products and services, including technology. Packed with attractive
visuals from fashion and culture, and accompanied by chapter
summaries, questions and exercises, this textbook is essential
reading for students studying fashion, luxury, marketing,
management, retailing, branding and communications. Also provided
for educators are supporting PowerPoint slides and an instructor's
manual to support use of the textbook with students. Suitable for
Fashion Marketing/Fashion Consumer Behaviour modules as well as a
general text for Fashion Marketing programmes. The text will also
appeal to Luxury programmes (MBA etc) and Retail Marketing modules
(UG).
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