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The Art of Client Service - The Classic Guide, Updated for Today's Marketers and Advertisers 3e (Hardcover, 3rd Edition)
Loot Price: R611
Discovery Miles 6 110
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The Art of Client Service - The Classic Guide, Updated for Today's Marketers and Advertisers 3e (Hardcover, 3rd Edition)
Expected to ship within 12 - 17 working days
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A practical guide for providing exceptional client service Most
advertising and marketing people would claim great client service
is an elusive, ephemeral pursuit, not easily characterized by a
precise skill set or inventory of responsibilities; this book and
its author argue otherwise, claiming there are definable,
actionable methods to the role, and provide guidance designed to
achieve more effective work. Written by one of the industry's most
knowledgeable client services executives, the book begins with a
definition, then follows a path from an initial new business win to
beginning, building, losing, then regaining trust with clients. It
is a powerful source of counsel for those new to the business, for
industry veterans who want to refresh or validate what they know,
and for anyone in the middle of the journey to get better at what
they do.
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