Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.

The first compact history of the American poster with 80 full color reproductions and an essay on poster design. The "modern" American poster has figured prominently in virtually every major political, social, commercial, and cultural development in the country. With arresting images and text, these posters have informed and sold Americans on election campaigns, the nation's war efforts, protest movements, consumer products, travel, entertainment, etc. They also comprise a history of U.S. graphic design, reflecting dramatic changes in style, advertising theory, and printing, as well as the emergence of key graphic designers. The American Image provides a rare survey of this popular art, spanning more than one hundred years. Selected from the Resnick Collection, the book analyzes some 70 posters representative of every significant style and theme. They range from design masterpieces to works of historical value, from posters by renowned designers to those created anonymously, and from celebrated images to those never before published. This handsome book includes superb, full-color reproductions; an incisive essay on American poster design by R. Roger Remington; and a preface and authoritative commentary on each image by Mark Resnick. MARK RESNICK is currently Executive Vice-President, Business Affairs, for Twentieth Century Fox. He has assembled what is likely the foremost private collection of American posters spanning the 1890s to present. R. ROGER REMINGTON is the Massimo and Lella Vignelli Distinguished Professor in Design in the School of Design, Rochester Institute of Technology. He is the author of several books, the most recent of which is American Modernism: Graphic Design, 1920 to 1960.

A concise overview of the work of designer Will Burtin, focussing on his ability to visually express complex concepts in a sophisticated yet aesthetically pleasing manner. This book explores the work of Will Burtin (1908-1972), designer, visionary, and teacher. Whether in advertising, exhibits, magazines, or other print material, his constant goal was to provide the audience with optimum communication of the content. Burtin designed visual training manuals for gunners during World War II, served as art director of Fortune magazine, organized several ground-breaking design conferences, and worked as a design consultantfor the pharmaceutical giant Upjohn. Burtin had a unique ability to visually express complex concepts in a sophisticated yet aesthetically pleasing and accessible manner; this became the de?ning characteristic of his work. This chapbook, as well as the materials found in the Will Burtin Collection in the Graphic Design Archives, can be studied to give meaningful understanding to Burtin's design process. R. ROGER REMMINGTON is the Massimo and Lella Vignelli Distinguished Professor of Design in the School of Design, Rochester Institute of Technology. He is the author of several books, including Design and Science-The Life and Career of Will Burtin, co-authored withRobert S. P. Fripp, and American Modernism: Graphic Design, 1920 to 1960.

Lester Beall: Space, Time & Content explores the work of Lester Beall through his ads, posters and identity projects. The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Library. From the inaugural acquisition of the Lester Beall Archive in 1986, RIT's holdings have grown to include the work of seventeen designers. Extensive collections of personal papers, business records and artwork by Lester Beall, Will Burtin, George Giusti, and Cipe Pineles form the cornerstones of the Archives. Lester Beall: Space, Time & Content explores the work of Lester Beall through reproductions of RIT's comprehensive holdings. Beall (1903-1969) gained prominence through his ads, posters andidentity projects commissioned from such high-profile clients as the Chicago Tribune, Collier's and Time magazines, the Rural Electrification Administration and International Paper Company. Throughout his career, Beall's award-winning design and high principles made him a favored lecturer in professional and educational circles. He is now considered as one of the chief proponents of the American Modernist Design movement. R. Roger Remington, Professor of Graphic Design at RIT, has been seriously engaged in the research, interpretation and preservation of the history of graphic design for over 20 years. He has written extensively on the subject and is presently working on abook on Modernism in American Graphic Design.

A definitive survey of the work of a major American designer.

Lester Beall, who died in 1969, was the first graphic designer to receive a one-man exhibit at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Artists, a sign of his importance in American graphic design. In full color, this book documents the work of his pioneering 44-year career—advertising, corporate-identity programs, product styling, packaging, exhibits, murals, annual reports, posters, books, and magazines for a wide range of clients, including the U.S. government, the International Paper Company, Martin Marietta Corporation, and many others.