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This book includes recent research works on how business around the
world affected by the time of COVID-19 pandemic. The impact of
recent technological developments has had a tremendous impact on
how we manage disasters. These developments have changed how
countries and governments collect information. The COVID-19
pandemic has forced online service companies to maintain and build
relationships with consumers when their world turns. Businesses are
now facing tension between generating sales during a period of
severe economic hardship and respect for threats to life and
livelihoods that have changed consumer preferences.
This book includes recent research works on how business around the
world affected by the time of COVID-19 pandemic. The impact of
recent technological developments has had a tremendous impact on
how we manage disasters. These developments have changed how
countries and governments collect information. The COVID-19
pandemic has forced online service companies to maintain and build
relationships with consumers when their world turns. Businesses are
now facing tension between generating sales during a period of
severe economic hardship and respect for threats to life and
livelihoods that have changed consumer preferences.
Business shapes have been changed these days. Change is the main
dominant fact that change the way of business operations running.
Topics such as innovation, entrepreneurship, leadership,
blockchain, mobile business, social media, e-learning, machine
learning, and artificial intelligence become essential to be
considered by each institution within the technology era. This book
tries to give additional views on how technologies influence
business and marketing operations for insuring successful
institutions survival. The world needs to develop management and
intelligent business scenario plans that suite a variety of crisis
appears these days. Also, business and marketing intelligence
should meet government priorities in individual countries and
minimise the risk of business disruptions. Business intelligence -
the strategies and technology companies that use it to collect,
interpret, and benefit from data - play a key role in informing
company strategies, functions, and efficiency. However, being
essential to the success, many companies are not taking advantage
of tools that can improve their business intelligence efforts.
Information technology become a core stone in business. For
example, the combination of machine learning and business
intelligence can have a far-reaching impact on the insights the
company gets from its available data to improve productivity,
quality, customer service and more. This book is important because
it introduces a large number of chapters that discussed the
implications of different Information technology applications in
business. This book contains a set of volumes which are: 1- Social
Marketing and Social Media Applications, 2- Social Marketing and
Social Media Applications, 3- Business and Data Analytics, 4-
Corporate governance and performance, 5- Innovation,
Entrepreneurship and leadership, 6- Knowledge management, 7-
Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing
Mix, Services and Branding.
While researchers have encouraged more research on the causal
chains between IT investments and firm performance, the results of
empirical studies have been inconclusive. This is partly due to the
exclusion of IT-business strategic alignment (known as strategic
alignment). Furthermore, although there is significant literature
on strategic alignment and its consequences, little progress has
been made in developing a comprehensive theoretical understanding
of how organizations can leverage strategic alignment types to
positively influence firm performance. Therefore, this study has
succeeded in developing a causal model illustrating the
relationships between IT-business strategic alignment antecedents,
IT-business strategic alignment, and firm performance through vital
intermediary variables, namely explicit and tacit knowledge
management (KM) strategies.
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