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Research suggests that there are gender differences in business
development. Regardless of industry, women tend to develop
relationships for the intrinsic value of those relationships, while
men do so for the potential yield those relationships may bring.
Men approach prospects with the goal of obtaining business, whilst
women's goal is to build ties. A gross generalization? Maybe. But
the fact is, there are still far more men in partnership and
leadership roles than women, and business development - the people
you know, your order book, and your ranking within an organization
- is key to that. The book features multiple contributions from
women across the globe, looking at the skills and techniques,
experiences and talents that female lawyers use to develop their
practices and grow their order books, acting as both inspiration
and motivation to its readers. Developing successful, authentic,
out-of-the-box business development strategies in a largely
male-dominated profession is a challenge for many women lawyers.
Where many senior partners have developed business by playing golf
or taking their clients for cigars and steaks, women need to find a
different way to develop business based upon their own personal
interests and strengths.
This practical book shares insights, smart strategies and tips to
help you to market yourself and maximise your chances of career
success. The book covers: - what marketing actually is - why you
must put yourself in your clients' shoes - the importance of having
a personal brand - how to make networking work for you - blocks
lawyers have about marketing and how to overcome them - how to fit
marketing into your hectic schedule - how LinkedIn can help you to
create visibility online and build your reputation - how content
marketing fits with your overall marketing strategy and plan.
Written by an experienced mentor and coach with in-depth knowledge
and experience of the legal profession, this book is an essential
read for fast changing times with more competition.
Law firms have evolved exponentially over the last few decades, and
today it requires far more than legal skills for firms to operate
efficiently, fulfil client demands, give back to their communities
and, ultimately, succeed. As a result, specialist roles beyond
fee-earning have been created and more continue to emerge as
technology advances and competition intensifies. They are a crucial
part of future-proofing law firms and there is growing recognition
of the respect and value they deserve with increasing numbers
gaining positions in senior management. These roles range from
working with legal tech to bringing in new business, from managing
the firm's risk and compliance function to collaborating with
clients to develop new products. For a lawyer looking to take the
next steps in their career, or a law firm wanting to implement the
career paths required for future success, it can be difficult to
know where to begin. The Rise of Specialist Career Paths in Law
Firms is the essential guide to the plethora of career
opportunities available in law firms. It covers more established
roles such as the professional support lawyer and pro bono
professional, and new, emerging career paths, including in
innovation and legal operations, as well as roles that will become
available in the future. Written by experts with lived experience
performing these roles, chapters provide information and insights
into the different opportunities available, the skills needed to
thrive in these positions, the responsibilities they entail and how
to build careers in these spaces. With increasing client demands
and the 'talent war' raging, this title will demonstrate how
implementing these specialist career paths will enable law firms to
continue to provide stellar client service and develop and retain
top legal talent, who are increasingly looking for more tailored
and flexible career options. It will also provide individual
lawyers with the resource to identify and pursue the career that
suits them best, allowing them to thrive to the benefit of both the
individuals and their firms.
Much has been written about the pace of change facing the legal
industry - how certain law firm functions are being replaced by
artificial intelligence and new types of service providers, how
accounting firms are looking to absorb and replace law firms, and
how merging into worldwide mega firms of 3,000 to 10,000 lawyers is
the only way to survive. Steve Jobs and others have called this
evolution "creative destruction". Richard Susskind referred to it
years ago as "the end of lawyers". It is true that the legal market
is facing massive change. Technology, new ways of working,
alternative methods of billing, and highly disruptive new entrants
have all made their mark on the traditional legal business model.
The Future of Law Firm Business Models takes a look at all these
trends and more, horizon-scanning for future developments, and the
ways in which these issues will fundamentally change the market.
Career Management for Lawyers is a practical resource for any
lawyer, from the newly qualified through to those facing a career
transition later in life. Packed with step-by-step guidance, action
plans and self-assessment tools, this resource acts as a personal
career coach, challenging and encouraging you to work through key
career questions. This practical book covers: * the importance of
career adaptability * how to take stock of your skills and
qualities * the different types of career crossroads that lawyers
face * case studies of lawyers who have made a successful career
transition * how to change career direction * the importance of
developing SMART career goals * how to relaunch yourself when
changing career direction * how to overcome potential blocks to
career success. Whether you have recently qualified, are facing a
key career crossroads or want to take stock of your career, this
book gives you all the essential tools to develop a plan you can
put into action.
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