In 1978 Edwin T. Jaynes and Myron Tribus initiated a series of workshops to exchange ideas and recent developments in technical aspects and applications of Bayesian probability theory. The first workshop was held at the University of Wyoming in 1981 organized by C.R. Smith and W.T. Grandy. Due to its success, the workshop was held annually during the last 18 years. Over the years, the emphasis of the workshop shifted gradually from fundamental concepts of Bayesian probability theory to increasingly realistic and challenging applications. The 18th international workshop on Maximum Entropy and Bayesian Methods was held in Garching / Munich (Germany) (27-31. July 1998). Opening lectures by G. Larry Bretthorst and by Myron Tribus were dedicated to one of th the pioneers of Bayesian probability theory who died on the 30 of April 1998: Edwin Thompson Jaynes. Jaynes revealed and advocated the correct meaning of 'probability' as the state of knowledge rather than a physical property. This inter pretation allowed him to unravel longstanding mysteries and paradoxes. Bayesian probability theory, "the logic of science" - as E.T. Jaynes called it - provides the framework to make the best possible scientific inference given all available exper imental and theoretical information. We gratefully acknowledge the efforts of Tribus and Bretthorst in commemorating the outstanding contributions of E.T. Jaynes to the development of probability theory."

In 1978 Edwin T. Jaynes and Myron Tribus initiated a series of workshops to exchange ideas and recent developments in technical aspects and applications of Bayesian probability theory. The first workshop was held at the University of Wyoming in 1981 organized by C.R. Smith and W.T. Grandy. Due to its success, the workshop was held annually during the last 18 years. Over the years, the emphasis of the workshop shifted gradually from fundamental concepts of Bayesian probability theory to increasingly realistic and challenging applications. The 18th international workshop on Maximum Entropy and Bayesian Methods was held in Garching / Munich (Germany) (27-31. July 1998). Opening lectures by G. Larry Bretthorst and by Myron Tribus were dedicated to one of th the pioneers of Bayesian probability theory who died on the 30 of April 1998: Edwin Thompson Jaynes. Jaynes revealed and advocated the correct meaning of 'probability' as the state of knowledge rather than a physical property. This inter pretation allowed him to unravel longstanding mysteries and paradoxes. Bayesian probability theory, "the logic of science" - as E.T. Jaynes called it - provides the framework to make the best possible scientific inference given all available exper imental and theoretical information. We gratefully acknowledge the efforts of Tribus and Bretthorst in commemorating the outstanding contributions of E.T. Jaynes to the development of probability theory."

Professionelle Einzelsportler und Sportteams erstreben neben sportlichen Erfolgen die Positionierung ihrer personlichen Marke auf lokalen und internationalen Markten. Rainer Fischer thematisiert zwei Fragestellungen: Zum einen, wie eine Marke an die spezifischen kulturellen Besonderheiten eines potenziellen Absatzmarktes angepasst und entsprechend positioniert werden kann. Zum anderen, wie sich der Kompromiss aus einer zunachst widerspruchlich erscheinenden globalen Markenidentitat und einer regional-kulturellen Markenadaption ausgestalten lasst. Beide Fragen sind gleichermassen sowohl unter einer interkulturellen als auch unter einer markenorientierten Betrachtungsweise von hoher Relevanz. Der Autor leistet mit seiner Analyse einen Beitrag zur theoretisch-wissenschaftlichen Fundierung der Thematik und entwickelt zudem ein praktisches Instrumentarium, durch welches der Markenpositionierungsprozess strategisch umgesetzt werden kann. "

A successful direct mail campaign depends on more than just a great list, copy and offer. To ignore the actual production of your campaign is putting the success of your entire mailing at risk. One simple printing mistake can wipe out your profits. This book contains a list and description of the top ten guidelines to ensure a problem-free mailing based on the experience and knowledge of veteran direct marketer Rainer Fischer. This guide serves as a valuable tool for both newbie and experienced marketers as it outlines how to avoid the mistakes that can cost you both time and money.