New media technology and applications are evolving at a rapid pace. How consumers and employees use the technology to view video and rich media content is changing just as fast. Companies are challenged with keeping up, but face numerous questions and issues to address such as: What media to embrace? How to address the constant influx of new media? How to leverage the cloud? How to manage the video and rich media content? This book is designed to provide business executives vision, structure and guidance for gaining a competitive advantage via the use of video and dynamic media. It provides executives a perspective on how digital media is impacting the enterprise space and how many companies are using technology and different media channels. It provides practical tips and recommendations on how to leverage existing and emerging technology and methods to create enormous business value for the company. The book covers: 1. Video as a Strategic Communication Tool Dynamic communications and learning approaches are moving people to constantly participate, interact, share and collaborate. 2. Digital Touch Points Reach and empower customers and employees. Individuals expect to be as interactive at work as they are in their personal lives - They have become media-centric. Your company needs to be equally media-centric. Reach your customers and employees regardless of their media delivery preferences. 3. Content is King Do not let technology drive solution selections. Solution selection should be directed by how it can best meet your business, marketing, communications and training needs. 4. Establish a Media Business Strategy It should be inclusive of all departments and business units and leveraged across all media channels throughout the organization. Executives, marketing, sales and training and learning groups all have compelling needs to communicate. 5. Viewing Locations and Environments Consumers use devices of their preference to view and interact with video content, when, where and how they choose. It is all about a good, engaging experience. Employees expect the same or greater capabilities in the work environment. Make content for viewing on each appropriate screen. 6. Blend Digital Media Channels Companies are striving to reach their internal and external audiences, while the media channels, viewing devices and other tools used to increase and improve digital touch points to both audiences are overlapping. Converge and unify technology and resources across user and functional support groups. 7. Analytics Capture analytics for each functional area using video and dynamic media. Mine the data to ensure improved business results. 8. Preserve Company Media Assets Preserve and protect your company's media assets. Implement the digital media asset (DAM) management system that offers the best digital workflow for your company. 9. Managed Video as a Service (MVaaS) Companies are embracing the concept of purchasing equipment, software and/or staffing services as managed services. As much as possible, put the responsibility of the purchase, ongoing support, system performance and future-proofing on the vendor(s).

This book is written for business individuals in a position to provide, support, use and/or enhance enterprise communications: Video and media managers; video producers; visual and electronic graphics specialists; webmasters; IT and telecommunications specialists; trainers and educators; merchandising and marketing executives; and executive management and corporate communicators. It is a resource for information of, from and about enterprise communications that: Provides an overview of driving applications in the enterprise: Communications, training and education, and merchandising-based advertising, marketing and promotions. Generates ideas and inspiration to implement systems and solutions that improve communications throughout your organization. Helps you understand the needs and requirements of your customers, as well as other functional support groups in your organization. Provides a perspective of what your peers are doing in other organizations. Gets everyone in your organization involved in the delivery of visual communications, on the same page. Will be a quick reference guide for definitions, terms and acronyms. The Figures and information included in the Charts, Tables and Resource Section can be a quick reference tool and a helpful desktop guide. Contents: In the first two sections, Enliten's Randy Palubiak covers key considerations and perspectives to address when selecting the method(s) of delivering your content, including criteria and guidelines comparing Terrestrial, Satellite and Hard Media delivery options. Enliten's Chief Technologist, Edward Behan provides an overview and perspective on technologies, formats and standards that will affect how we communicate today and into the future as he covers advanced video compression technology, MPEG-4, Windows Media 9 and other topics of interest. In his section, Instructional Media Selection Guide for Distance Learning, Dr. Jolly Holden addresses the strengths and weaknesses of delivering instructional media for Distance Learning and provides instructional strategies to support Distance Learning. In the section In-Store Digital Media Networks, Adrian Weidmann provides an intriguing perspective on how "The confluence of audio, video, graphics, computer and network technologies gave birth to the promise of digital signage networks" and how a finely tuned business model can help retailers grow revenue and build margin. Glenn Fishering applies his video production experience to address Production Considerations for Webcasting & Streaming. As chief engineer for Home Depot Television, Bruce Covey shares his thoughts and perspectives on key considerations and issues about in-house media production and broadcast facilities. In the section on Guidelines for Building a Cost Model, Palubiak provides cost comparisons between various delivery methods for both a one-time event and for regularly provided programming over an extended period. A selection of case studies and success stories from and about enterprise organizations may provide ideas and perspectives on how others have addressed challenges similar to those you face.

What is the Purpose of this Guide? In recent decades, corporate and employee communications and training have become increasingly important to organizations and enterprises in building and maintaining healthy productivity, strong corporate cultures and continuous growth. Video-based technologies that support these efforts have grown increasingly sophisticated and ubiquitous. In particular, satellite-based business television (BTV) and interactive distance learning (IDL) networks, employing one-way video transmission, have been widely adopted and successfully utilized by numerous organizations. This Guide specifically focuses on the key component of a BTV/IP network: the satellite receiver. It provides information and guidance on available, proven IP receiver technologies, the manufacturers who provide them, and touches on related components of BTV/IP network architecture. What is BTV/IP? BTV/IP stands for Business Television over Internet Protocol. Unlike traditional BTV, where the digital video signal is distributed to televisions from the satellite receiver, BTV/IP video content can be distributed to both televisions and local area networks (LAN). As such, BTV/IP can leverage computer networking technologies to enhance or extend traditional BTV services, with applications such as video on demand, video streaming to the desktop, dynamic digital signage, and real-time testing and measurement of viewer participation. Why Does the Guide Focus on the Receiver? More than any other component, the receiver often represents the largest capital expenditure of a typical satellite network. The receiver's reliability and performance has had a major impact on the operational success of BTV networks. This is truer with BTV/IP, where the receiver must seamlessly integrate with corporate local area networks. Enliten conducted extensive research of the various IP products available globally to identify which receivers meet the requirements of the satellite-based BTV/IP enterprise market. The BTV/IP receivers are segmented into the following categories: BTV/Media Gateway products designed exclusively for this market, offering: Playback of NTSC video to a television Streaming of IP video to a LAN Hard drive for storage Robust router functionality Middleware for BTV-specific applications IP Satellite Routers: Satellite receiver with robust router functionality, intended for deployment in a large enterprise (to interface within a LAN) environment IP Satellite Receivers: Satellite receiver with an IP network interface, intended for the Small Office Home Office (SOHO) environment Most of the BTV/IP receiver products covered in the Guide are currently deployed in the field. They are represented through established sales channels and can be purchased directly from the manufacturer by self-managed networks. Some of the products in this Guide do not meet the requirements of any one category. These products have been placed in the category deemed most appropriate. What are the Other Components of a BTV/IP Network? In developing services for a BTV/IP network, additional components besides the satellite receiver need to be considered. These components are addressed in the Network Architecture section and include IP encapsulators; low data rate encoders; network management systems; remote hardware; peripheral storage devices, dedicated players (for digital signage applications); interactive distance learning systems; and return path interfaces.