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Digital Touch Points - How to Gain a Competitive Advantage Using Video and Dynamic Media Practical Tips for Executives (Paperback)
Loot Price: R488
Discovery Miles 4 880
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Digital Touch Points - How to Gain a Competitive Advantage Using Video and Dynamic Media Practical Tips for Executives (Paperback)
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Loot Price R488
Discovery Miles 4 880
Expected to ship within 10 - 15 working days
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New media technology and applications are evolving at a rapid pace.
How consumers and employees use the technology to view video and
rich media content is changing just as fast. Companies are
challenged with keeping up, but face numerous questions and issues
to address such as: What media to embrace? How to address the
constant influx of new media? How to leverage the cloud? How to
manage the video and rich media content? This book is designed to
provide business executives vision, structure and guidance for
gaining a competitive advantage via the use of video and dynamic
media. It provides executives a perspective on how digital media is
impacting the enterprise space and how many companies are using
technology and different media channels. It provides practical tips
and recommendations on how to leverage existing and emerging
technology and methods to create enormous business value for the
company. The book covers: 1. Video as a Strategic Communication
Tool Dynamic communications and learning approaches are moving
people to constantly participate, interact, share and collaborate.
2. Digital Touch Points Reach and empower customers and employees.
Individuals expect to be as interactive at work as they are in
their personal lives - They have become media-centric. Your company
needs to be equally media-centric. Reach your customers and
employees regardless of their media delivery preferences. 3.
Content is King Do not let technology drive solution selections.
Solution selection should be directed by how it can best meet your
business, marketing, communications and training needs. 4.
Establish a Media Business Strategy It should be inclusive of all
departments and business units and leveraged across all media
channels throughout the organization. Executives, marketing, sales
and training and learning groups all have compelling needs to
communicate. 5. Viewing Locations and Environments Consumers use
devices of their preference to view and interact with video
content, when, where and how they choose. It is all about a good,
engaging experience. Employees expect the same or greater
capabilities in the work environment. Make content for viewing on
each appropriate screen. 6. Blend Digital Media Channels Companies
are striving to reach their internal and external audiences, while
the media channels, viewing devices and other tools used to
increase and improve digital touch points to both audiences are
overlapping. Converge and unify technology and resources across
user and functional support groups. 7. Analytics Capture analytics
for each functional area using video and dynamic media. Mine the
data to ensure improved business results. 8. Preserve Company Media
Assets Preserve and protect your company's media assets. Implement
the digital media asset (DAM) management system that offers the
best digital workflow for your company. 9. Managed Video as a
Service (MVaaS) Companies are embracing the concept of purchasing
equipment, software and/or staffing services as managed services.
As much as possible, put the responsibility of the purchase,
ongoing support, system performance and future-proofing on the
vendor(s).
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