Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.

Large Carnivores and the Conservation of Biodiversity brings together more than thirty leading scientists and conservation practitioners to consider a key question in environmental conservation: Is the conservation of large carnivores in ecosystems that evolved with their presence equivalent to the conservation of biological diversity within those systems? Building their discussions from empirical, long-term data sets, contributors including James A. Estes, David S. Maehr, Tim McClanahan, AndrFs J. Novaro, John Terborgh, and Rosie Woodroffe explore a variety of issues surrounding the link between predation and biodiversity: What is the evidence for or against the link? Is it stronger in marine systems? What are the implications for conservation strategies?
Large Carnivores and the Conservation of Biodiversity is the first detailed, broad-scale examination of the empirical evidence regarding the role of large carnivores in biodiversity conservation in both marine and terrestrial ecosystems. It contributes to a much more precise and global understanding of when, where, and whether protecting and restoring top predators will directly contribute to the conservation of biodiversity. Everyone concerned with ecology, biodiversity, or large carnivores will find this volume a unique and thought-provoking analysis and synthesis.