Aimed at post-introductory Marketing undergraduates and
postgraduate students, Marketing Research is the first UK textbook
to offer the advantages of presentation and format associated with
a US textbook, yet still provide a comprehensive coverage of
approaches, methods and applications of market research in a
primarily European and international context. Unlike other
textbooks which implicitly focus on client-based research,
Marketing Research compares and contrasts research from both
academic and client-based perspectives. This text has an innovative
approach which focuses on the need for market research to be viewed
on a systemic level, as an integrated creative process, composed of
varying practical and theoretical approaches which can be tailored
to each research project.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
