![]() |
![]() |
Your cart is empty |
||
Showing 1 - 4 of 4 matches in All Departments
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important
emphasis on developing and improving the measurement base of the
communication discipline. It results in an equal amount of labor
saved on the part of the scholars, students, and practitioners who
find this book useful, and it contributes in a significant way to
research efforts.
The development of communication as a discipline has resulted in
an explosion of scales tapping various aspects of interpersonal,
mass, organizational, and instructional communication. These scales
are scattered across a bewildering array of journals, books,
dissertations, and research reports--a situation that often hinders
awareness and use of particular measures. Intended as a partial
remedy to the situation, this sourcebook brings together a variety
of scales that measure a number of important communication
constructs. The scales presented are drawn from areas of
interpersonal, mass, organizational, and instructional
communication--areas in which the use of formal, quantitative
scales is particularly well developed. "Communication Research
Measures" reflects the recent important emphasis on developing and
improving the measurement base of the communication discipline. It
results in an equal amount of labor saved on the part of the
scholars, students, and practitioners who find this book useful,
and it contributes in a significant way to research efforts.
Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
|
![]() ![]() You may like...
Medieval Intersections - Gender and…
Katherine Weikert, Elena Woodacre
Hardcover
R2,550
Discovery Miles 25 500
|