Expanding and building on the measures included in the original
1994 volume, Communication Research Measures II: A Sourcebook
provides new measures in mass, interpersonal, instructional, and
group/organizational communication areas, and highlights work in
newer subdisciplines in communication, including intercultural,
family, and health. It also includes measures from outside the
communication discipline that have been employed in communication
research.
The measures profiled here are "the best of the best" from the
early 1990s through today. They are models for future scale
development as well as tools for the trade, and they constitute the
main tools that researchers can use for self-administered
measurement of people's attitudes, conceptions of themselves, and
perceptions of others. The focus is on up-to-date measures and the
most recent scales and indexes used to assess communication
variables.
Providing suggestions for measurement of concepts of interest to
researchers; inspiring students to consider research directions not
considered previously; and supplying models for scale developers to
follow in terms of the work necessary to produce a valid and
reliable measurement instrument in the discipline, the authors of
this key resource have developed a significant contribution toward
improving measurement and providing measures for better
science.
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