"Market Entry in Japan" provides a sound scientific and up-to-date representation of important social, economic and management matters, as well as a theoretical and practice-oriented overview of potentially successful ways in which to approach the Japanese market. It presents a thorough analysis of the latest theories on 'Managing under Different Entry Methods'. It also evaluates current research to increase intercultural understanding both in scientific and practical terms and to offer answers to the question 'How should your corporate activities in Japan be organized?'

An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.

Im Mittelpunkt des Sammelbandes stehen wirtschaftliche und politische Rahmenbedingungen in Japan, Eigenheiten und Besonderheiten der japanischen Konsumguter- und Industriegutermarkte sowie interkulturelle Aspekte des unternehmerischen Engagements in Japan."