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"Market Entry in Japan" provides a sound scientific and up-to-date
representation of important social, economic and management
matters, as well as a theoretical and practice-oriented overview of
potentially successful ways in which to approach the Japanese
market. It presents a thorough analysis of the latest theories on
'Managing under Different Entry Methods'. It also evaluates current
research to increase intercultural understanding both in scientific
and practical terms and to offer answers to the question 'How
should your corporate activities in Japan be organized?'
An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.
Im Mittelpunkt des Sammelbandes stehen wirtschaftliche und politische Rahmenbedingungen in Japan, Eigenheiten und Besonderheiten der japanischen Konsumguter- und Industriegutermarkte sowie interkulturelle Aspekte des unternehmerischen Engagements in Japan."
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