The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents: Section I Starting the Process The Successful Business Getting Your Plan Started Making Your Plan Compelling Section II Business Plan Components The Executive Summary Company Description Industry Analysis & Trends Target Markets Competition Strategic Position & Risk Assessment Marketing Plan & Sales Strategy Operations Technology Plan Management & Organisation Community Involvement & Social Responsibility Development, Milestones & Exit Plan The Financials The Plan's Appendix Section III Putting the Plan to Work Preparing, Presenting & Sending Out Your Plan Looking for Money Using Your Plan for Classes & Competitions Internal Planning for Existing Businesses & Corporations Time Saving Tips Section IV Special Considerations Considerations for Internet, "e-businesses" Considerations for Retailers Considerations for Manufacturers Considerations for Service Businesses Section V Reference Outline of a Business Plan Business Terms Glossary Funding Sources Research Sources Entrepreneur's Sources

From the creators of the #1 "The Successful Business Plan: Secrets & Strategies" comes a new work that shows how to create a successful marketing plan, increase sales, and make more money.

Creating or growing a successful business depends on finding critical numbers, including market size and growth, sales numbers, and more. This distinctive book, paired with a helpful CD, guides readers through each step of the online research process.

America's foremost small-business advice guru offers readers seven steps to identify the right business for them--from determining one's entrepreneurial type to exploring the wide range of business options with 25 in-depth analyses and over 200 at-a-glance evaluations.

Do you hate attending networking events? Do you hide at the back of the room when you have the opportunity to present your business? Are you uncomfortable approaching people you don't know? Does the thought of speaking in public fill you with dread? If so, then you share anxieties in common with almost everyone who has ever worked and had to present themselves in a formal setting. In 1984 a New York Times Survey on Social Anxiety placed death third in the list of people's biggest fears. The top two responses were walking into a room full of strangers and speaking in public. Winning Presentation In A Day will help you overcome your fears and deliver a powerful message, every time. Understanding how to give a winning presentation is an absolute necessity in today's world. Sooner or later, everyone has to give a presentation, whether at work (a sales call, a briefing to the boss, participating in a seminar) or in personal life (a class report, speaking at a community organization). Yet the idea of getting up in front of others is absolutely terrifying for many people. This handy guide shows readers how to overcome their fear and create a great presentation quickly and easily. This book covers all the most important aspects of developing and delivering a successful presentation, including content; organizing an effective message; delivery techniques, including pacing, humour, statistics, and storytelling; handouts, graphs, charts, and other tools; managing the Q making a good impression; and conquering stage fright. Also included are equipment tips and techniques for videoconferences and teleconferences. From The Planning Shop website www.theplanningshop.com At the Planning Shop, we have one goal: helping you develop a successful business plan for a successful business. Our mission is to be the number one provider of business planning resources for the serious entrepreneur. Our books and products are based on years of real-world experience, sharing insight and advice -secrets and strategies-from entrepreneurs, funding sources, CEOs, strategic partners and more-with our readers. In the US, hundreds of thousands of entrepreneurs have used The Successful Business Plan to develop their business plans. It's widely adopted by business schools; tens of thousands of MBA students have used it to create business plans and to enter business plan competitions. Entrepreneurs throughout the world have turned to The Successful Business Plan to guide their business development. USAID programs (United States Agency for International Development) adopted it to assist novice entrepreneurs emerging from Communist rule; entrepreneurs and students in places as far apart as Thailand, Ghana, Greece, Uruguay and even Afghanistan use it.