The ultimate purpose of developing a business plan is to have a
successful business. In the long run, it is fruitless to write a
business plan that can raise the funds you seek if your enterprise
is so poorly conceived it is bound to fail. So a successful
business plan should address the long-term needs of your business
and devise strategies that enhance both the overall performance of
your company and your personal satisfaction. Table of contents:
Section I Starting the Process The Successful Business Getting Your
Plan Started Making Your Plan Compelling Section II Business Plan
Components The Executive Summary Company Description Industry
Analysis & Trends Target Markets Competition Strategic Position
& Risk Assessment Marketing Plan & Sales Strategy
Operations Technology Plan Management & Organisation Community
Involvement & Social Responsibility Development, Milestones
& Exit Plan The Financials The Plan's Appendix Section III
Putting the Plan to Work Preparing, Presenting & Sending Out
Your Plan Looking for Money Using Your Plan for Classes &
Competitions Internal Planning for Existing Businesses &
Corporations Time Saving Tips Section IV Special Considerations
Considerations for Internet, "e-businesses" Considerations for
Retailers Considerations for Manufacturers Considerations for
Service Businesses Section V Reference Outline of a Business Plan
Business Terms Glossary Funding Sources Research Sources
Entrepreneur's Sources
General
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