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Retail Buying, Seventh Edition integrates math concepts throughout
the text to guide students through typical buying tasks, from
identifying potential customers, to creating a six-month
merchandising plan, to developing sales forecasts. Updated with
examples and trends from across the world, this book will keep
readers informed on how the retailing industry is adapting to
changes like an increased focus on sustainability, the growth of
digital retailing, and impacts from the coronavirus pandemic.
Practice problems and updated information tables further help
students to analyze and interpret data across relevant subjects
like global buying and sourcing, omnichannel retailing, and social
media. New to this Edition: -Updated coverage of the coronavirus
pandemic and the expanding usage of social media and mobile
technologies -Increased emphasis on product sustainability and
changing consumer behavior -New and updated Trendwatch and Snapshot
features Instructor Resources -The Instructor's Guide provides
suggestions for planning the course and using the text in the
classroom, including sample syllabi, in-class activities, and
teaching ideas -The Test Bank includes sample test questions for
each chapter -PowerPoint (R) presentations include images from the
book and provide a framework for lecture and discussion STUDIO
Features Include: -Study smarter with self-assessment quizzes
featuring scored results and personalized study tips -Review
concepts with flashcards of essential vocabulary and basic retail
math formulas -Practice your skills with downloadable Excel
spreadsheets to complete the end-of-chapter Spreadsheet Skills
exercises -Enhance your knowledge with printable worksheets
featuring step-by-step solutions to common retail buying math
problems -Watch videos related to chapter concepts
This comprehensive book provides students with the skills and savvy
needed to become successful buyers in any area of retail. Its
simple and straightforward approach presents step-by-step
instructions for typical buying tasks, such as identifying and
understanding potential customers, creating a six-month
merchandising plan, and developing sales forecasts. This new
edition contains up-to-date coverage of important retailing trends
and technological advances, including social responsibility,
sustainability, fast fashion, and the use of new media and social
networking. Ample activities-drawn from real-world merchandising
and incorporating current trends-give students the opportunity to
apply critical skills as they would in a professional environment.
This text is designed for use in a buying course with a heavy math
emphasis. The book first presents merchandising concepts in a
simple, understandable way and shows students how they can use
computerized spreadsheets to perform related merchandising math
operations. Activities then ask the student to apply what they've
learned by solving merchandising problems using spreadsheets that
are included on the enclosed CD-Rom. Students will learn how the
computer can help minimize the time it takes to perform repetitive
calculations. By constructing and using spreadsheets for each
mathematical operation, they will develop a better understanding of
the merchandising concepts they're studying. This manual is
designed to accompany the text Retail Buying, also by Richard
Clodfelter.New to this Edition -- New and revised mathematical
assignments -- Blank assignment forms included on the CD-Rom --
Increased coordination with companion text Retail Buying: From
Basics to FashionCD-ROM Features-- Microsoft Excel(r) spreadsheets
containing formulas -- PC and Mac compatible -- Instructor's Guide
includes teaching suggestions, goals, & lecture outlines
This text, written for students who wish to plan a career in
merchandising, includes a CD-ROM with Windows-based Microsoft Excel
data. Designed for use in a buying course with a heavy math
emphasis, activities involve the student solving merchandising
problems by using computerized spreadsheets. This manual is
designed to accompany the text Retail Buying, 2nd edition, also by
Richard Clodfelter.
"The best retail buying book available. It combines concepts with
actual calculations. This provides you with a better understanding
of the topics." - Katherine Annette Burnsed, University of South
Carolina, USA Learn the skills needed to become a successful buyer
in any area of retail. This book has step-by-step instructions for
typical buying tasks, such as identifying and understanding
potential customers, creating a six-month merchandising plan, and
developing sales forecasts. It covers math concepts throughout and
shows you how to analyze and interpret data with practice problems
to prepare you for the professional. You'll also learn about
important retailing trends, including global buying and sourcing,
omni-channel retailing, online retailing, mobile technologies, and
social media. STUDIO Resources -Study smarter with self-quizzes
featuring scored results and personalized study tips -Review
concepts with flashcards of essential vocabulary and basic retail
math formulas -Practice your skills with downloadable Excel
spreadsheets to complete the end of chapter Spreadsheet Skills
exercises -Enhance your knowledge with printable worksheets -Watch
videos related to chapter concepts featuring step-by-step solutions
to common retail buying math problems Instructor Resources
-Instructor's Guide provides suggestions for planning the course
and using the text in the classroom, supplemental assignments, and
lecture notes -Test Bank includes sample test questions for each
chapter -PowerPoint (R) presentations include images from the book
and provide a framework for lecture and discussion
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