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Retail Buying, Seventh Edition integrates math concepts throughout
the text to guide students through typical buying tasks, from
identifying potential customers, to creating a six-month
merchandising plan, to developing sales forecasts. Updated with
examples and trends from across the world, this book will keep
readers informed on how the retailing industry is adapting to
changes like an increased focus on sustainability, the growth of
digital retailing, and impacts from the coronavirus pandemic.
Practice problems and updated information tables further help
students to analyze and interpret data across relevant subjects
like global buying and sourcing, omnichannel retailing, and social
media. New to this Edition: -Updated coverage of the coronavirus
pandemic and the expanding usage of social media and mobile
technologies -Increased emphasis on product sustainability and
changing consumer behavior -New and updated Trendwatch and Snapshot
features Instructor Resources -The Instructor's Guide provides
suggestions for planning the course and using the text in the
classroom, including sample syllabi, in-class activities, and
teaching ideas -The Test Bank includes sample test questions for
each chapter -PowerPoint (R) presentations include images from the
book and provide a framework for lecture and discussion STUDIO
Features Include: -Study smarter with self-assessment quizzes
featuring scored results and personalized study tips -Review
concepts with flashcards of essential vocabulary and basic retail
math formulas -Practice your skills with downloadable Excel
spreadsheets to complete the end-of-chapter Spreadsheet Skills
exercises -Enhance your knowledge with printable worksheets
featuring step-by-step solutions to common retail buying math
problems -Watch videos related to chapter concepts
With an emphasis on developing a strategy for buying, this
comprehensive book gives students the skills they'll need to become
successful buyers in all retail areas. Its simple and
straightforward approach presents students with step-by-step
instructions for typical buying tasks, such as identifying and
understanding potential customers, creating a six-month
merchandising plan, and developing sales forecasts. Ample
activities give students the opportunity to apply these skills as
they would in a professional environment This new edition offers
expanded coverage of the use of technology for retail buying and
working with foreign markets. The companion text, Making Buying
Decisions: Using The Computer as a Tool furthers the connection
between retail buying strategies and merchandise math.New to this
Edition -- Updated and expanded chapter features: "Internet
Connections," "Snapshots" and "Trendwatches" -- New, more
contemporary illustrations -- Expanded and updated coverage of
direct marketing and the growing use of database-driven marketing
and technology -- New chapter on purchasing from foreign sources --
Revised discussion of the types of buying offices -- Updated facts
for identifying changes in consumer markets -- Consolidated
coverage of domestic markets and negotiating with vendors -- More
emphasis on using the Internet as promotional tool -- Increased
coordination with companion text Making Buying Decisions --
Instructor's Guide provides suggestions for planning the course and
using the text
This text is designed for use in a buying course with a heavy math
emphasis. The book first presents merchandising concepts in a
simple, understandable way and shows students how they can use
computerized spreadsheets to perform related merchandising math
operations. Activities then ask the student to apply what they've
learned by solving merchandising problems using spreadsheets that
are included on the enclosed CD-Rom. Students will learn how the
computer can help minimize the time it takes to perform repetitive
calculations. By constructing and using spreadsheets for each
mathematical operation, they will develop a better understanding of
the merchandising concepts they're studying. This manual is
designed to accompany the text Retail Buying, also by Richard
Clodfelter.New to this Edition -- New and revised mathematical
assignments -- Blank assignment forms included on the CD-Rom --
Increased coordination with companion text Retail Buying: From
Basics to FashionCD-ROM Features-- Microsoft Excel(r) spreadsheets
containing formulas -- PC and Mac compatible -- Instructor's Guide
includes teaching suggestions, goals, & lecture outlines
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