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Retail Buying - From Basics to Fashion - Bundle Book + Studio Access Card (Paperback, 6th edition)
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Retail Buying - From Basics to Fashion - Bundle Book + Studio Access Card (Paperback, 6th edition)
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"The best retail buying book available. It combines concepts with
actual calculations. This provides you with a better understanding
of the topics." - Katherine Annette Burnsed, University of South
Carolina, USA Learn the skills needed to become a successful buyer
in any area of retail. This book has step-by-step instructions for
typical buying tasks, such as identifying and understanding
potential customers, creating a six-month merchandising plan, and
developing sales forecasts. It covers math concepts throughout and
shows you how to analyze and interpret data with practice problems
to prepare you for the professional. You'll also learn about
important retailing trends, including global buying and sourcing,
omni-channel retailing, online retailing, mobile technologies, and
social media. STUDIO Resources -Study smarter with self-quizzes
featuring scored results and personalized study tips -Review
concepts with flashcards of essential vocabulary and basic retail
math formulas -Practice your skills with downloadable Excel
spreadsheets to complete the end of chapter Spreadsheet Skills
exercises -Enhance your knowledge with printable worksheets -Watch
videos related to chapter concepts featuring step-by-step solutions
to common retail buying math problems Instructor Resources
-Instructor's Guide provides suggestions for planning the course
and using the text in the classroom, supplemental assignments, and
lecture notes -Test Bank includes sample test questions for each
chapter -PowerPoint (R) presentations include images from the book
and provide a framework for lecture and discussion
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