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Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
How is sport marketing being transformed by new media and
technology, by globalization and by the opening of new markets and
sources of revenue? This book examines the most important trends
and developments in contemporary sport marketing around the world,
shining new light on the importance of marketing and markets as the
drivers of international sport business. The book introduces
essential concepts and best practice in international sport
marketing today and presents original case studies from around the
world, looking at leagues, commercial sponsors, consumer behavior,
and the role of athletes and their representatives. It covers
important topics from "place branding" and experiential marketing
to equipment manufacture and sports arenas, as well as the economic
impact and regulation of sports events, the "financiarization" and
"vipization" of sport, and marketing in the sport for the
development and peace sector. International Sport Marketing is
essential reading for all students, scholars and practitioners
working in sport marketing, especially those concerned with the
globalization of the sports industry.
Globalization has had a profound impact on the sports industry,
creating an international market in which sports teams, leagues and
players have become internationally recognized brands. This
important new study of contemporary sports marketing examines the
opportunities and threats posed by a global sports market,
outlining the tools and strategies that marketers and managers can
use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in
international sport marketing, providing a useful blend of
contemporary theory and case studies from the Americas, Europe and
Asia. It assesses the impact of globalization on teams, leagues,
players, sponsors and equipment manufacturers, and highlights the
central significance of culture on the development of effective
marketing strategy. Global Sport Marketing is key reading for any
advanced student, researcher or practitioner working in sport
marketing or sport business.
Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
How is sport marketing being transformed by new media and
technology, by globalization and by the opening of new markets and
sources of revenue? This book examines the most important trends
and developments in contemporary sport marketing around the world,
shining new light on the importance of marketing and markets as the
drivers of international sport business. The book introduces
essential concepts and best practice in international sport
marketing today and presents original case studies from around the
world, looking at leagues, commercial sponsors, consumer behavior,
and the role of athletes and their representatives. It covers
important topics from "place branding" and experiential marketing
to equipment manufacture and sports arenas, as well as the economic
impact and regulation of sports events, the "financiarization" and
"vipization" of sport, and marketing in the sport for the
development and peace sector. International Sport Marketing is
essential reading for all students, scholars and practitioners
working in sport marketing, especially those concerned with the
globalization of the sports industry.
Globalization has had a profound impact on the sports industry,
creating an international market in which sports teams, leagues and
players have become internationally recognized brands. This
important new study of contemporary sports marketing examines the
opportunities and threats posed by a global sports market,
outlining the tools and strategies that marketers and managers can
use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in
international sport marketing, providing a useful blend of
contemporary theory and case studies from the Americas, Europe and
Asia. It assesses the impact of globalization on teams, leagues,
players, sponsors and equipment manufacturers, and highlights the
central significance of culture on the development of effective
marketing strategy. Global Sport Marketing is key reading for any
advanced student, researcher or practitioner working in sport
marketing or sport business.
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