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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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International Sport Marketing - Issues and Practice (Paperback)
Loot Price: R1,243
Discovery Miles 12 430
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International Sport Marketing - Issues and Practice (Paperback)
Series: Routledge Research in Sport Business and Management
Expected to ship within 12 - 17 working days
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How is sport marketing being transformed by new media and
technology, by globalization and by the opening of new markets and
sources of revenue? This book examines the most important trends
and developments in contemporary sport marketing around the world,
shining new light on the importance of marketing and markets as the
drivers of international sport business. The book introduces
essential concepts and best practice in international sport
marketing today and presents original case studies from around the
world, looking at leagues, commercial sponsors, consumer behavior,
and the role of athletes and their representatives. It covers
important topics from "place branding" and experiential marketing
to equipment manufacture and sports arenas, as well as the economic
impact and regulation of sports events, the "financiarization" and
"vipization" of sport, and marketing in the sport for the
development and peace sector. International Sport Marketing is
essential reading for all students, scholars and practitioners
working in sport marketing, especially those concerned with the
globalization of the sports industry.
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