Shoot to Sell is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets, for long-term residual income.

Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators-and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation-the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life. The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders-from title publishers and event organizers to leagues, sponsors, fans, and more-and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports. Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning. While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry. Note: A code for accessing HKPropel is included with all new print books.

Special interest videos are essentially any videos that are not for broadcast and are monetizable. They include the following genres: exercise, sports, kiddy videos, corporate/training, gardening, how-to's. etc. For example, the Baby Einstein franchise began as SIV's created by a mom looking for quality programming for her kids; down the line, Disney bought the rights for millions of dollars. Whatever interest or hobby you have, there is a video about it. These videos are simple to produce and can reap financial rewards with good planning and the vast distribution opportunities the internet has opened up. This book is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment and with minimal risk. It details the necessary fundamentals of market research and planning that are required to maximize the chance of success for anyone who has an idea or expertise they want to showcase in video. It is ideal for people of modest means who want to produce and market their own specialty videos. The book is appropriate for those don't know how to produce a video (e.g., a fitness guru who wants to team up with a producer to create exercise videos) as well as experienced videographers who want to enter this genre and increase their income. The internet has opened up unprecedented opportunities for content creators of all types (writers, artists, filmmakers, trainers, bloggers) to finely target niche customer segments and find an audience online.