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Shoot to Sell is a step-by-step, do-it-yourself guide for
successfully producing, selling and marketing videos without a huge
financial investment for anyone who has an idea or expertise that
they want to showcase in video. Learn how to successfully create
and market videos for carefully researched niche markets, for
long-term residual income.
Esports have rapidly expanded from a pastime undertaken by casual
players to one of the largest segments of the entertainment
industry, in which hundreds of millions of people play and compete
daily. Esports Business Management With HKPropel Access is one of
the first textbooks to present an all-encompassing look into the
world of esports business, will teach both aspiring students and
sports professionals about the business of this rapidly expanding
industry. Written by esports executives, business experts, and
esports educators-and endorsed by the International Esports
Federation, Esports Research Network, and the United States Esports
Federation-the textbook offers a comprehensive approach to the
operational side of esports, supplemented by a striking full-color
design and dynamic imagery that will bring concepts to life. The
text begins with a basic overview of the industry, including
various levels of esports, culture, and social issues. Next,
readers will explore the interests and concerns of various tiers of
stakeholders-from title publishers and event organizers to leagues,
sponsors, fans, and more-and learn about governance at multiple
levels, from the international level to college conferences. A full
look at the marketing engine of esports examines sponsorship
opportunities, esports events and venues, and communications at all
levels, including broadcasting, analytics, and social media. The
book addresses managerial and business issues associated with
running an esports-related entity, including financial and legal
concepts as well as team and player management. The text concludes
by examining careers found in the various segments of the industry
and looking at the future of esports. Throughout the text, Zoning
sidebars provide real-world spotlights that bring the concepts to
life. Student learning will be enhanced by the related online
learning aids delivered through HKPropel, with student exercises
and case studies that apply content to life, industry profiles, and
a list of Internet resources for further learning. While
similarities exist between the sports and esports environments,
there are also significant differences in how the esports industry
must operate to thrive. Esports Business Management is the
foundational text for understanding and working in this exciting,
fast-paced industry. Note: A code for accessing HKPropel is
included with all new print books.
Special interest videos are essentially any videos that are not for
broadcast and are monetizable. They include the following genres:
exercise, sports, kiddy videos, corporate/training, gardening,
how-to's. etc. For example, the Baby Einstein franchise began as
SIV's created by a mom looking for quality programming for her
kids; down the line, Disney bought the rights for millions of
dollars. Whatever interest or hobby you have, there is a video
about it. These videos are simple to produce and can reap financial
rewards with good planning and the vast distribution opportunities
the internet has opened up. This book is a step-by-step,
do-it-yourself guide for successfully producing, selling and
marketing videos without a huge financial investment and with
minimal risk. It details the necessary fundamentals of market
research and planning that are required to maximize the chance of
success for anyone who has an idea or expertise they want to
showcase in video. It is ideal for people of modest means who want
to produce and market their own specialty videos. The book is
appropriate for those don't know how to produce a video (e.g., a
fitness guru who wants to team up with a producer to create
exercise videos) as well as experienced videographers who want to
enter this genre and increase their income. The internet has opened
up unprecedented opportunities for content creators of all types
(writers, artists, filmmakers, trainers, bloggers) to finely target
niche customer segments and find an audience online.
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Ole Blue Smith (Paperback)
Susie Rae Smith; Illustrated by Ines Ritter; Produced by Rick Smith
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R193
Discovery Miles 1 930
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Ships in 10 - 15 working days
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