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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Paperback, 1st... Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Paperback, 1st ed. 2014)
Kevin Ryan, Rob "Spider" Graham
R1,423 R1,318 Discovery Miles 13 180 Save R105 (7%)
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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