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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Paperback, 1st ed. 2014) Loot Price: R1,318
Discovery Miles 13 180
Repayment Terms: R124 pm x 12*
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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Paperback, 1st...

Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Paperback, 1st ed. 2014)

Kevin Ryan, Rob "Spider" Graham

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List price R1,423 Loot Price R1,318 Discovery Miles 13 180 | Repayment Terms: R124 pm x 12* You Save R105 (7%)

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2014
First published: 2014
Authors: Kevin Ryan • Rob "Spider" Graham
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Paperback
Pages: 238
Edition: 1st ed. 2014
ISBN-13: 978-1-349-49558-0
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-349-49558-1
Barcode: 9781349495580

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