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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Paperback, 1st ed. 2014) Loot Price: R1,169
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Repayment Terms: R110 pm x 12*
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Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Paperback, 1st...

Taking Down Goliath - Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power (Paperback, 1st ed. 2014)

Kevin Ryan, Rob "Spider" Graham

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Loot Price R1,169 Discovery Miles 11 690 | Repayment Terms: R110 pm x 12*

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2014
First published: 2014
Authors: Kevin Ryan • Rob "Spider" Graham
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Paperback
Pages: 238
Edition: 1st ed. 2014
ISBN-13: 978-1-349-49558-0
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-349-49558-1
Barcode: 9781349495580

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