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Entrepreneurial and Small Business Development in Africa focuses on
entrepreneurial development and the development of small businesses
in Africa. The central idea of this book is that entrepreneurial
development and small business development are connected.
Entrepreneurship is lauded as an engine of growth (economic
development and job creation), with small businesses often
contributing to new job creation. Also, entrepreneurship and small
business development are the heart of many countries’ economies.
The decision to focus on entrepreneurial development and small
business development is that first, there is a consensus that most
entrepreneurial activities are aimed at creating small new
ventures. Second, countries that give special attention to
entrepreneurship stand a chance of industrialization. Third, Africa
has been reported as having a rich entrepreneurial landscape as the
continent’s wealthiest individuals generated their wealth as
trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and
businesses form the backbone of economic activities across the
continent. A motivation to focus on entrepreneurial and small
business development is the generally accepted view that start-ups
in Africa are growing calling for understanding into how to enhance
productivity, efficiencies, and application of new technologies.
The book aims to enhance the understanding of stakeholders
(business owners, governments, practitioners) to overturn
challenges such as inadequate start-up capital, competition, lack
of employees with the right skills, and low use of technology. The
ability to develop entrepreneurship in Africa, and the role of
small-medium enterprises cannot be underestimated. The promotion of
entrepreneurship in Africa is crucial as it creates jobs, provides
decent livelihoods, and contributes to GDP. Most entrepreneurial
initiatives in developing economies entail identifying
opportunities and new venture creation. It is worth recognizing
that most new ventures created take the form of small businesses
and the entrepreneurial processes involve entrepreneurs’
knowledge and skills, identifying opportunities, involvement in
setting up a business and managing the business. The various
aspects of this book focus on many entrepreneurial activities that
are undertaken on the African continent. This book is focused on
African countries since there is a reason to be optimistic about
the prospects for growth and entrepreneurship. To achieve
entrepreneurial success in African countries, the African
Development Bank (2021) proposes that there must be a link between
macro and firm-level characteristics that will serve as the mix of
entrepreneurship in societies. This book, therefore, considers some
macro-level factors such as education, training, and skills
development, technological developments, government programs, and
entrepreneurial challenges and opportunities. At the firm-level,
this book focuses on entrepreneurial initiatives such as branding
and marketing.
The progress of several businesses was severely challenged through
the advent of the COVID-19 pandemic with several businesses
collapsing globally. Apart from the pandemic, the business posture
and dynamics of yesteryear has significantly changed as the way
business is conducted today, especially in this era of industry 4.0
and the proliferation of technological assisted mechanisms have
created a new environment for doing business. Comparatively,
yesterday’s businesses seemed to have been in the “dark”
keeping to limited geographical locations, contacts and markets but
business today with the technological boom, has created a global
village with the advent of the worldwide web and social media which
is redefining the way business in conducted especially in product
and service development, marketing and publicity, customer
attraction and retention, scouting and recruitment and so on. This
book responds to contemporary calls for new ways of managing
businesses with practitioner-oriented discourses on topical issues
like business environments and how modern businesses can thrive in
same. It discusses in some detail the general composition of
business environments, specific factors that influence the
operations and decisions of a business within its environment, the
level of control businesses have over the factors that operate
within the business environment and the need for businesses to be
proactive and to strategize in order to take advantage of the
opportunities the business environment presents as while minimizing
the negative effects some factors also present. The book provides
practical applications whilst not losing sight of the theoretical
underpinnings. Case studies have been provided to elucidate the
theories learnt and provide practical application to real life
situations. Written in easy non-technical language, the book also
has practice questions at the end making it an easy instructional
manual for business owners worldwide. It is also a brilliant text
for introductory students of business administration and
management, and covers important business areas like types of
business ownership and how to start a business.
Entrepreneurial and Small Business Development in Africa focuses on
entrepreneurial development and the development of small businesses
in Africa. The central idea of this book is that entrepreneurial
development and small business development are connected.
Entrepreneurship is lauded as an engine of growth (economic
development and job creation), with small businesses often
contributing to new job creation. Also, entrepreneurship and small
business development are the heart of many countries’ economies.
The decision to focus on entrepreneurial development and small
business development is that first, there is a consensus that most
entrepreneurial activities are aimed at creating small new
ventures. Second, countries that give special attention to
entrepreneurship stand a chance of industrialization. Third, Africa
has been reported as having a rich entrepreneurial landscape as the
continent’s wealthiest individuals generated their wealth as
trailblazing entrepreneurs. Fourth, small-scale entrepreneurs and
businesses form the backbone of economic activities across the
continent. A motivation to focus on entrepreneurial and small
business development is the generally accepted view that start-ups
in Africa are growing calling for understanding into how to enhance
productivity, efficiencies, and application of new technologies.
The book aims to enhance the understanding of stakeholders
(business owners, governments, practitioners) to overturn
challenges such as inadequate start-up capital, competition, lack
of employees with the right skills, and low use of technology. The
ability to develop entrepreneurship in Africa, and the role of
small-medium enterprises cannot be underestimated. The promotion of
entrepreneurship in Africa is crucial as it creates jobs, provides
decent livelihoods, and contributes to GDP. Most entrepreneurial
initiatives in developing economies entail identifying
opportunities and new venture creation. It is worth recognizing
that most new ventures created take the form of small businesses
and the entrepreneurial processes involve entrepreneurs’
knowledge and skills, identifying opportunities, involvement in
setting up a business and managing the business. The various
aspects of this book focus on many entrepreneurial activities that
are undertaken on the African continent. This book is focused on
African countries since there is a reason to be optimistic about
the prospects for growth and entrepreneurship. To achieve
entrepreneurial success in African countries, the African
Development Bank (2021) proposes that there must be a link between
macro and firm-level characteristics that will serve as the mix of
entrepreneurship in societies. This book, therefore, considers some
macro-level factors such as education, training, and skills
development, technological developments, government programs, and
entrepreneurial challenges and opportunities. At the firm-level,
this book focuses on entrepreneurial initiatives such as branding
and marketing.
The progress of several businesses was severely challenged through
the advent of the COVID-19 pandemic with several businesses
collapsing globally. Apart from the pandemic, the business posture
and dynamics of yesteryear has significantly changed as the way
business is conducted today, especially in this era of industry 4.0
and the proliferation of technological assisted mechanisms have
created a new environment for doing business. Comparatively,
yesterday’s businesses seemed to have been in the “dark”
keeping to limited geographical locations, contacts and markets but
business today with the technological boom, has created a global
village with the advent of the worldwide web and social media which
is redefining the way business in conducted especially in product
and service development, marketing and publicity, customer
attraction and retention, scouting and recruitment and so on. This
book responds to contemporary calls for new ways of managing
businesses with practitioner-oriented discourses on topical issues
like business environments and how modern businesses can thrive in
same. It discusses in some detail the general composition of
business environments, specific factors that influence the
operations and decisions of a business within its environment, the
level of control businesses have over the factors that operate
within the business environment and the need for businesses to be
proactive and to strategize in order to take advantage of the
opportunities the business environment presents as while minimizing
the negative effects some factors also present. The book provides
practical applications whilst not losing sight of the theoretical
underpinnings. Case studies have been provided to elucidate the
theories learnt and provide practical application to real life
situations. Written in easy non-technical language, the book also
has practice questions at the end making it an easy instructional
manual for business owners worldwide. It is also a brilliant text
for introductory students of business administration and
management, and covers important business areas like types of
business ownership and how to start a business.
Customer Service Management in Africa: A Strategic and Operational
Perspective (978-0-367-14337-4, K410515) "Customer Service is
Changing!" The message of 34 authors featured in Customer Service
Management in Africa: A Strategic and Operational Perspective is
clear: Today's consumers are no longer 'passive audiences' but
'active players' that engage with businesses at each stage of
product or service design and delivery systems. Consumer demands
and expectations are also increasingly being dictated by changing
personal preferences, enhanced access to information and expanding
digital reality. The customer service principles - strategic and
operational - advocated by these authors are universal, but
particularly compelling as they apply to Africa's unique and
dynamic operating environment. In recognition of the importance of
excellent customer service, this comprehensive and well-timed book
provides an essential guide on the increasing role of the customer
to business success. This book discusses the management and
delivery of customer service under seven broad themes: Customer
Service as Shared Value, Customer Service Strategy, Customer
Service Systems, Customer Service Style, Customer Service Culture,
Customer Service Skills and Customer Experience - Advancing
Customer Service in Africa. Central questions posed and addressed
include: What is the new definition of customer service management?
How should organisations position themselves to create value for
customers and stakeholders? How should employees project themselves
to align with customer service promises made by their
organisations? Overall, this book provides strategic and
operational insights into effective customer service management in
Africa. The customer service management concepts, roles and
practices outlined, particularly as they apply to the African
context, make it an important addition to scholars' or
practitioners' reference works.
Business-to-Business Marketing: An African Perspective: How to
Understand and Succeed in Business Marketing in an Emerging Africa
is a comprehensive application of the most current research
results, concepts and frameworks to the African
business-to-business (B-to-B) context. The chapters are designed to
provide the reader with a thorough analysis of b-to-b. Important
aspects like competitive strategy in B-to-B, marketing mix
strategies, relationship management and collaboration, business
services, big data analysis, and emerging issues in B-to-B are
discussed with African examples and cases. As a result, the book is
easy to read and pedagogical. It is suitable for courses at
universities and other tertiary levels, undergraduate and graduate
courses, MBA and professional B-to-B marketing programmes. Working
managers will find it a useful reference for practical insights and
as a useful resource to develop and implement successful
strategies. The Authors Collectively the four authors have over 60
years of teaching and research in B-to-B marketing and management
in and outside Africa. They have the managerial and consulting
experience that has enabled them to combine theory with practice.
Their experience and knowledge provide the needed background to
uniquely integrate teaching and research with the realities of the
African B-to-B market. Their command of and insight into the
subject are unparalleled.
Business-to-Business Marketing: An African Perspective: How to
Understand and Succeed in Business Marketing in an Emerging Africa
is a comprehensive application of the most current research
results, concepts and frameworks to the African
business-to-business (B-to-B) context. The chapters are designed to
provide the reader with a thorough analysis of b-to-b. Important
aspects like competitive strategy in B-to-B, marketing mix
strategies, relationship management and collaboration, business
services, big data analysis, and emerging issues in B-to-B are
discussed with African examples and cases. As a result, the book is
easy to read and pedagogical. It is suitable for courses at
universities and other tertiary levels, undergraduate and graduate
courses, MBA and professional B-to-B marketing programmes. Working
managers will find it a useful reference for practical insights and
as a useful resource to develop and implement successful
strategies. The Authors Collectively the four authors have over 60
years of teaching and research in B-to-B marketing and management
in and outside Africa. They have the managerial and consulting
experience that has enabled them to combine theory with practice.
Their experience and knowledge provide the needed background to
uniquely integrate teaching and research with the realities of the
African B-to-B market. Their command of and insight into the
subject are unparalleled.
Health Service Marketing Management in Africa (978-0-429-40085-8,
K402492) Shelving Guide: Business & Management / Marketing
Management The application of marketing to healthcare is a
fascinating field that will likely have more impact on society than
any other field of marketing. It's been theorized that an
intrinsically unstable environment characterizes this very relevant
emerging field, hence raising new questions. Changing regulations,
discoveries, and new health treatments continuously appear and give
rise to such questions. Advancements in technology not only improve
healthcare delivery systems but also provide avenues for customers
to seek information regarding their health conditions and influence
their participatory behaviors or changing roles in the service
delivery. Increasingly, there is a shift from a doctor-led approach
to a more patient-centered approach. In Africa, the importance of
marketing-driven practices in improving the delivery of healthcare
services cannot be overemphasized. The issue of healthcare delivery
and management is significant for policymakers, private sector
players, and consumers of health-related services in developing
economy contexts. Scholars have strongly argued in favor of
marketing and value creation in healthcare service delivery in
Africa. Each country in Africa has its own issues. For example,
long waiting times, unavailable medications, and unfriendly staff
are just a sampling of issues affecting the acceptability of
healthcare services. These examples highlight the need to utilize
marketing and value creation tools in the delivery of healthcare
services. Furthermore, there is a need for the integration of
service marketing and management principles to enhance the delivery
of quality healthcare across Africa and other developing economies
which is the critical focus of this book. This book responds to
calls for quality healthcare service management practices or
processes from developing economy perspectives. Focusing primarily
on African and other developing economy contexts, this book covers
seven thematic areas: strategy in healthcare; marketing imperatives
in healthcare management; product and pricing management in
healthcare; distribution and marketing communications in
healthcare; managing people in healthcare; physical evidence and
service quality management in healthcare; and process management in
healthcare.
Customer Service Management in Africa: A Strategic and Operational
Perspective (978-0-367-14337-4, K410515) "Customer Service is
Changing!" The message of 34 authors featured in Customer Service
Management in Africa: A Strategic and Operational Perspective is
clear: Today's consumers are no longer 'passive audiences' but
'active players' that engage with businesses at each stage of
product or service design and delivery systems. Consumer demands
and expectations are also increasingly being dictated by changing
personal preferences, enhanced access to information and expanding
digital reality. The customer service principles - strategic and
operational - advocated by these authors are universal, but
particularly compelling as they apply to Africa's unique and
dynamic operating environment. In recognition of the importance of
excellent customer service, this comprehensive and well-timed book
provides an essential guide on the increasing role of the customer
to business success. This book discusses the management and
delivery of customer service under seven broad themes: Customer
Service as Shared Value, Customer Service Strategy, Customer
Service Systems, Customer Service Style, Customer Service Culture,
Customer Service Skills and Customer Experience - Advancing
Customer Service in Africa. Central questions posed and addressed
include: What is the new definition of customer service management?
How should organisations position themselves to create value for
customers and stakeholders? How should employees project themselves
to align with customer service promises made by their
organisations? Overall, this book provides strategic and
operational insights into effective customer service management in
Africa. The customer service management concepts, roles and
practices outlined, particularly as they apply to the African
context, make it an important addition to scholars' or
practitioners' reference works.
Health Service Marketing Management in Africa (978-0-429-40085-8,
K402492) Shelving Guide: Business & Management / Marketing
Management The application of marketing to healthcare is a
fascinating field that will likely have more impact on society than
any other field of marketing. It's been theorized that an
intrinsically unstable environment characterizes this very relevant
emerging field, hence raising new questions. Changing regulations,
discoveries, and new health treatments continuously appear and give
rise to such questions. Advancements in technology not only improve
healthcare delivery systems but also provide avenues for customers
to seek information regarding their health conditions and influence
their participatory behaviors or changing roles in the service
delivery. Increasingly, there is a shift from a doctor-led approach
to a more patient-centered approach. In Africa, the importance of
marketing-driven practices in improving the delivery of healthcare
services cannot be overemphasized. The issue of healthcare delivery
and management is significant for policymakers, private sector
players, and consumers of health-related services in developing
economy contexts. Scholars have strongly argued in favor of
marketing and value creation in healthcare service delivery in
Africa. Each country in Africa has its own issues. For example,
long waiting times, unavailable medications, and unfriendly staff
are just a sampling of issues affecting the acceptability of
healthcare services. These examples highlight the need to utilize
marketing and value creation tools in the delivery of healthcare
services. Furthermore, there is a need for the integration of
service marketing and management principles to enhance the delivery
of quality healthcare across Africa and other developing economies
which is the critical focus of this book. This book responds to
calls for quality healthcare service management practices or
processes from developing economy perspectives. Focusing primarily
on African and other developing economy contexts, this book covers
seven thematic areas: strategy in healthcare; marketing imperatives
in healthcare management; product and pricing management in
healthcare; distribution and marketing communications in
healthcare; managing people in healthcare; physical evidence and
service quality management in healthcare; and process management in
healthcare.
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