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Most entrepreneurship and small business textbooks contain few, if
any, cases that an instructor can use with students and illustrate
important theories or topics from the course. This book contains
cutting-edge case studies that illustrate key problems confronting
contemporary entrepreneurs. Set in familiar business environments,
this original set of cases provides useful insights into the
experiences of real-world entrepreneurs for classroom environments.
Key features include: Innovative and exciting cases that present
common business scenarios, offering practical perspectives for
up-and-coming entrepreneurs A theory-based online Instructor's
Manual, featuring topic summaries, learning objectives, teaching
suggestions and key questions to aid classroom discussion
Exceptional coverage of critical entrepreneurship issues, including
opportunity recognition, funding a new business, sustaining
ventures, social entrepreneurship and challenges faced by
collegiate entrepreneurs. An ideal companion for instructors and
students, this book is essential reading for MBA courses in
entrepreneurship, non-profit management and social
entrepreneurship, as well as undergraduate and postgraduate courses
in business and management that specialize in entrepreneurship
Most entrepreneurship and small business textbooks contain few, if
any, cases that an instructor can use with students and illustrate
important theories or topics from the course. This book contains
cutting-edge case studies that illustrate key problems confronting
contemporary entrepreneurs. Set in familiar business environments,
this original set of cases provides useful insights into the
experiences of real-world entrepreneurs for classroom environments.
Key features include: Innovative and exciting cases that present
common business scenarios, offering practical perspectives for
up-and-coming entrepreneurs A theory-based online Instructor's
Manual, featuring topic summaries, learning objectives, teaching
suggestions and key questions to aid classroom discussion
Exceptional coverage of critical entrepreneurship issues, including
opportunity recognition, funding a new business, sustaining
ventures, social entrepreneurship and challenges faced by
collegiate entrepreneurs. An ideal companion for instructors and
students, this book is essential reading for MBA courses in
entrepreneurship, non-profit management and social
entrepreneurship, as well as undergraduate and postgraduate courses
in business and management that specialize in entrepreneurship
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