Following consistent and rapid general economic growth, Pacific Rim countries have grown as a major force in sports. Australia, China, Japan and Korea populated the top ten medals list at the 2012 London Olympics. Pacific Rim countries are major consumers of international sports and domestic professional sports have expanded continuously over time. Nippon Professional Baseball and the Korean Baseball Organization are the second and third largest baseball leagues measured by attendance and revenue following Major League Baseball in the U.S. This book also includes event studies of team ownership, assessment of human capital markets, analysis of the relationship between attendance and competitive balance, the components of fan demand in common the world over, and business decisions concerning attendance and pricing. There is already demand for comprehensive study of the sports business in the Pacific Rim as witnessed by this growth. This book will be of interest of researchers studying and/or teaching in the fields of sports economics and sports management as well as a general audience interested in business governance around the world.

In "15 Sports Myths and Why They're Wrong," authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust some of the most widespread urban legends about college and professional athletics.
Each chapter takes apart a common misconception, showing how the assumptions behind it fail to add up. Fort and Winfree reveal how these myths perpetuate themselves and, ultimately, how they serve a handful of powerful parties--such as franchise owners, reporters, and players--at the expense of the larger community of sports fans. From the idea that team owners and managers are inept to the notion that revenue-generating college sports pay for athletics that don't attract fans (and their cash), "15 Sports Myths and Why They're Wrong" strips down pervasive accounts of how our favorite games function, allowing us to look at them in a new, more informed way.
Fort and Winfree argue that substituting the intuitive appeal of emotionally charged myths with rigorous, informed explanations weakens the power of these tall tales and their tight hold on the sports we love. Readers will emerge with a clearer picture of the forces at work within the sports world and a better understanding of why these myths matter--and are worthy of a takedown.

Following consistent and rapid general economic growth, Pacific Rim countries have grown as a major force in sports. Australia, China, Japan and Korea populated the top ten medals list at the 2012 London Olympics. Pacific Rim countries are major consumers of international sports and domestic professional sports have expanded continuously over time. Nippon Professional Baseball and the Korean Baseball Organization are the second and third largest baseball leagues measured by attendance and revenue following Major League Baseball in the U.S. This book also includes event studies of team ownership, assessment of human capital markets, analysis of the relationship between attendance and competitive balance, the components of fan demand in common the world over, and business decisions concerning attendance and pricing. There is already demand for comprehensive study of the sports business in the Pacific Rim as witnessed by this growth. This book will be of interest of researchers studying and/or teaching in the fields of sports economics and sports management as well as a general audience interested in business governance around the world.

In "Two Sports Myths and Why They're Wrong," authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust a couple of the most widespread urban legends about professional athletics.
Exploring the claim that player salary demands increase ticket prices and asking whether Major League Baseball should emulate the National Football League, this quick read gives us a taste of "15 Sports Myths and Why They're Wrong," forthcoming from Stanford University Press this September.
Fort and Winfree take apart these common misconceptions, showing how the assumptions behind them fail to add up. They reveal how these myths perpetuate themselves, substituting the intuitive appeal of emotionally charged myths with rigorous, informed explanations that weaken their potency and loosen their grip on the sports we love.
"Two Sports Myths" breakdown these tall tales just in time for the MLB All-Star Game and will leave you wondering what other myths will be on the chopping block later this fall.