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The metaverse is an immersive digital world that combines augmented
reality (AR) and virtual reality (VR) to allow people to interact
online as if they were in the physical world. While everything in
the metaverse doesn't exist in the physical world, it still offers
unique opportunities for customers to experience your brand. The
metaverse is free from physical limitations, presenting a novel
opportunity for brands. Just as e-commerce revolutionized the way
people shop, so could the metaverse. And by taking advantage of the
metaverse's ability to bridge the gap between physical and virtual
commerce, brands can use it to enrich their consumers' shopping
experiences. To be successful, brands must quickly learn from
mistakes and build on successful campaigns to stand out. The
metaverse is data-driven, and marketers can use this in creating
their growth strategies. Because growth marketing involves
continuous experimentation and testing, brands can use this virtual
world as their stomping ground to analyze their various marketing
campaigns and observe consumer behavior. Influencer Marketing
Applications Within the Metaverse explores how enterprises
experimenting with the metaverse can connect, engage with, and
incentivize human and machine customers to create new value
exchanges, revenue streams, and markets. The book examines how
brands can enrich their consumers' shopping experiences by taking
advantage of the metaverse's ability to bridge the gap between
physical and virtual commerce. Covering topics such as augmented
and virtual reality, customer experience, and gamification, this
book is ideal for marketing practitioners, researchers,
undergraduate and postgraduate students, non-government and
government organizations, and more.
Small and medium-sized enterprises (SMEs) are recognized as the
backbone of today's world economy. However, SMEs are well known for
having limitations and acceptance barriers in adopting new
technology even though the internet and communications channel's
revolution has changed the way people conduct business today.
Further, the COVID-19 pandemic has disturbed the operations of SMEs
and increased the burden on social media application globally. It
is essential that SMEs utilize social media to strengthen their
performance. Strengthening SME Performance Through Social Media
Adoption and Usage explores experiences in different technological,
managerial, organizational, and entrepreneurial environmental
issues. It focuses on different conceptions of factors and
consequences influencing social media usage and SME performance.
Covering topics such as corporate social responsibility, marketing
frameworks, and social media adoption, this premier reference
source is a valuable resource for entrepreneurs, business leaders
and managers, human resource managers, marketers, consultants,
students and educators of higher education, librarians,
researchers, and academicians.
The COVID-19 pandemic has had a major effect on our lives. During
the crisis, people across the world experienced increased levels of
distress and anxiety, particularly as a result of social isolation.
Many of us are facing challenges that can be stressful,
overwhelming, and cause strong emotions in both adults and
children. It is essential to learn to cope with stress in a healthy
way, so that we may become more resilient through these crises.
Addressing stress and wellness in times of crisis requires novel
approaches to mental and emotional health support and a
fundamentally high standard of care compared to current medication
alternatives for anxiety and depression disorders. Perspectives on
Stress and Wellness Management in Times of Crisis presents the most
recent innovations, trends, concerns, practical challenges
encountered, and solutions adopted in the fields of stress and
wellness management. It provides emerging research on stress and
wellness management in times of crisis, innovative stress
management strategies, and the role and impact of stress management
in emotional and mental well-being and work performance. Covering
topics such as cyber incivility, leadership persistence, and
work-life balance, this premier reference source is an excellent
resource for psychologists, practitioners, industry researchers,
business leaders and managers, human resource managers, counselors,
students and educators of higher education, librarians,
researchers, and academicians.
Blockchain is a digital, decentralized technology that is
continually growing and making quite a mark in digital marketing.
Blockchain has brought a drastic change to technology in the last
few years, and it is referred to as distributed ledger technology
(DLT), which makes the historical backdrop of any computerized
resource unalterable and straightforward using decentralization and
cryptographic hashing. Blockchain is transforming digital marketing
by removing companies' abilities to pull data from customers
without also offering to reimburse them for its value. Marketers
can leverage the technology's positive attributes that customers
are searching for in today's digital landscape, both in
transparency and data protection. In terms of digital marketing,
blockchain is one of the most important topics for its applications
in the marketing field. Blockchain Technology and Applications for
Digital Marketing provides insights on blockchain technology and
its applications in digital marketing. This book grants a
comprehensive understanding of how this technology is functioning
within modern marketing and how it can influence the future of the
digital marketing industry. The chapters cover the applications of
blockchain, benefits and challenges, disruptive innovations in
digital marketing, privacy and security concerns, and the recent
trends of blockchain in digital marketing. It is ideally intended
for marketers, advertisers, brand managers, executives, managers,
IT specialists and consultants, researchers, businesses,
practitioners, stakeholders, academicians, and students interested
in blockchain technology and its role in digital marketing.
Empirical and anecdotal data suggests that education technology
increases access to learning, democratizes knowledge, and increases
the breadth and richness of the learning experience. Due to this,
there is a need to disseminate awareness and information about the
role of emotional intelligence and technology from various
dimensions to help students and teachers maintain the quality of
e-learning and emotional well-being. Technology-Driven E-Learning
Pedagogy Through Emotional Intelligence provides updated research
perspectives focusing on the relationship between e-learning
pedagogy, technology, and emotional intelligence. Covering key
topics such as blended learning, resilience, social awareness, and
empathy, this reference work is ideal for administrators,
researchers, scholars, academicians, practitioners, instructors,
and students.
Digital technology covers digital information in every form. The
world lives in an information age in which massive amounts of data
are being produced to improve our daily lives. This intelligent
digital network incorporates interconnected people, robots,
gadgets, content, and services all determined by digital
transformation. The role of digital technologies in children's,
adolescent's, and young adult's lives is significantly increasing
across the world. New and emerging devices and services promise to
make their lives easier as they create new ways of connecting,
creating, and relaxing. They also promise to support learning at
home and school by enabling ready access to information and new and
exciting pathways for young people to follow their interests. Yet,
alongside these conveniences come trade-offs with implications for
privacy, safety, health, and well-being. Impact and Role of Digital
Technologies in Adolescent Lives provides a deeper understanding of
how digital technologies impact the lives of children, adolescents,
and young adults; this includes the navigation of developmental
tasks and the issues faced when utilizing these technologies.
Covering topics such as adolescent stress, cyberbullying,
intellectual disabilities, mental health, obesity, social media,
and mindfulness practices, this text is essential for sociologists,
psychologists, media analysts, technologists, academicians,
researchers, students, non-government and government organizations,
and professors.
Imagine being able to target an audience made up of highly
qualified and purchase-ready prospects and easily building them
into loyal clients by anticipating their needs and hence offering
true value. This is the power of big data for digital marketing.
Big Data: A Roadmap for Successful Digital Marketing explores
recent trends in the use of big data to predict consumer behavior,
strategies to engage online customers, integration of big data with
other data sources, and its applications in social media analytics,
mobile marketing, search engine optimization and customer
relationship management. As the marketing world moves into a
data-focused future, the success of marketing efforts will be
wholly based on attention to detail in data analysis and
effectively acting on insights in order to implement changes that
will deliver improved results. This book will help professionals
succeed in their digital marketing efforts as well as provide food
for thought for students and researchers in the fields of digital
marketing, customer behavior and big data analytics.
The metaverse is an immersive digital world that combines augmented
reality (AR) and virtual reality (VR) to allow people to interact
online as if they were in the physical world. While everything in
the metaverse doesn't exist in the physical world, it still offers
unique opportunities for customers to experience your brand. The
metaverse is free from physical limitations, presenting a novel
opportunity for brands. Just as e-commerce revolutionized the way
people shop, so could the metaverse. And by taking advantage of the
metaverse's ability to bridge the gap between physical and virtual
commerce, brands can use it to enrich their consumers' shopping
experiences. To be successful, brands must quickly learn from
mistakes and build on successful campaigns to stand out. The
metaverse is data-driven, and marketers can use this in creating
their growth strategies. Because growth marketing involves
continuous experimentation and testing, brands can use this virtual
world as their stomping ground to analyze their various marketing
campaigns and observe consumer behavior. Influencer Marketing
Applications Within the Metaverse explores how enterprises
experimenting with the metaverse can connect, engage with, and
incentivize human and machine customers to create new value
exchanges, revenue streams, and markets. The book examines how
brands can enrich their consumers' shopping experiences by taking
advantage of the metaverse's ability to bridge the gap between
physical and virtual commerce. Covering topics such as augmented
and virtual reality, customer experience, and gamification, this
book is ideal for marketing practitioners, researchers,
undergraduate and postgraduate students, non-government and
government organizations, and more.
The COVID-19 pandemic has had a major effect on our lives. During
the crisis, people across the world experienced increased levels of
distress and anxiety, particularly as a result of social isolation.
Many of us are facing challenges that can be stressful,
overwhelming, and cause strong emotions in both adults and
children. It is essential to learn to cope with stress in a healthy
way, so that we may become more resilient through these crises.
Addressing stress and wellness in times of crisis requires novel
approaches to mental and emotional health support and a
fundamentally high standard of care compared to current medication
alternatives for anxiety and depression disorders. Perspectives on
Stress and Wellness Management in Times of Crisis presents the most
recent innovations, trends, concerns, practical challenges
encountered, and solutions adopted in the fields of stress and
wellness management. It provides emerging research on stress and
wellness management in times of crisis, innovative stress
management strategies, and the role and impact of stress management
in emotional and mental well-being and work performance. Covering
topics such as cyber incivility, leadership persistence, and
work-life balance, this premier reference source is an excellent
resource for psychologists, practitioners, industry researchers,
business leaders and managers, human resource managers, counselors,
students and educators of higher education, librarians,
researchers, and academicians.
Small and medium-sized enterprises (SMEs) are recognized as the
backbone of today's world economy. However, SMEs are well known for
having limitations and acceptance barriers in adopting new
technology even though the internet and communications channel's
revolution has changed the way people conduct business today.
Further, the COVID-19 pandemic has disturbed the operations of SMEs
and increased the burden on social media application globally. It
is essential that SMEs utilize social media to strengthen their
performance. Strengthening SME Performance Through Social Media
Adoption and Usage explores experiences in different technological,
managerial, organizational, and entrepreneurial environmental
issues. It focuses on different conceptions of factors and
consequences influencing social media usage and SME performance.
Covering topics such as corporate social responsibility, marketing
frameworks, and social media adoption, this premier reference
source is a valuable resource for entrepreneurs, business leaders
and managers, human resource managers, marketers, consultants,
students and educators of higher education, librarians,
researchers, and academicians.
Empirical and anecdotal data suggests that education technology
increases access to learning, democratizes knowledge, and increases
the breadth and richness of the learning experience. Due to this,
there is a need to disseminate awareness and information about the
role of emotional intelligence and technology from various
dimensions to help students and teachers maintain the quality of
e-learning and emotional well-being. Technology-Driven E-Learning
Pedagogy Through Emotional Intelligence provides updated research
perspectives focusing on the relationship between e-learning
pedagogy, technology, and emotional intelligence. Covering key
topics such as blended learning, resilience, social awareness, and
empathy, this reference work is ideal for administrators,
researchers, scholars, academicians, practitioners, instructors,
and students.
Digital technology covers digital information in every form. The
world lives in an information age in which massive amounts of data
are being produced to improve our daily lives. This intelligent
digital network incorporates interconnected people, robots,
gadgets, content, and services all determined by digital
transformation. The role of digital technologies in children's,
adolescent's, and young adult's lives is significantly increasing
across the world. New and emerging devices and services promise to
make their lives easier as they create new ways of connecting,
creating, and relaxing. They also promise to support learning at
home and school by enabling ready access to information and new and
exciting pathways for young people to follow their interests. Yet,
alongside these conveniences come trade-offs with implications for
privacy, safety, health, and well-being. Impact and Role of Digital
Technologies in Adolescent Lives provides a deeper understanding of
how digital technologies impact the lives of children, adolescents,
and young adults; this includes the navigation of developmental
tasks and the issues faced when utilizing these technologies.
Covering topics such as adolescent stress, cyberbullying,
intellectual disabilities, mental health, obesity, social media,
and mindfulness practices, this text is essential for sociologists,
psychologists, media analysts, technologists, academicians,
researchers, students, non-government and government organizations,
and professors.
Blockchain is a digital, decentralized technology that is
continually growing and making quite a mark in digital marketing.
Blockchain has brought a drastic change to technology in the last
few years, and it is referred to as distributed ledger technology
(DLT), which makes the historical backdrop of any computerized
resource unalterable and straightforward using decentralization and
cryptographic hashing. Blockchain is transforming digital marketing
by removing companies' abilities to pull data from customers
without also offering to reimburse them for its value. Marketers
can leverage the technology's positive attributes that customers
are searching for in today's digital landscape, both in
transparency and data protection. In terms of digital marketing,
blockchain is one of the most important topics for its applications
in the marketing field. Blockchain Technology and Applications for
Digital Marketing provides insights on blockchain technology and
its applications in digital marketing. This book grants a
comprehensive understanding of how this technology is functioning
within modern marketing and how it can influence the future of the
digital marketing industry. The chapters cover the applications of
blockchain, benefits and challenges, disruptive innovations in
digital marketing, privacy and security concerns, and the recent
trends of blockchain in digital marketing. It is ideally intended
for marketers, advertisers, brand managers, executives, managers,
IT specialists and consultants, researchers, businesses,
practitioners, stakeholders, academicians, and students interested
in blockchain technology and its role in digital marketing.
This book includes the significant information for Initial public
offerings with special reference to Indian stock market. We
discussed in details about IPOs, Underpricing, pricing mechanism
and various variables that affecting the performance of
IPOs.Nevertheless, several research and econometrics tools has been
used to test the validity of our data and hypothesis, such as, unit
root testing, cross section regression analysis and VAR.
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