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The Routledge Companion to Critical Marketing brings together the
latest research in Critical Marketing Studies in one authoritative
and convenient volume. The world's leading scholars and rising
stars collaborate here to provide a survey of this lively
subdiscipline. In doing so they demonstrate how a critical approach
yields an enriched understanding of marketing theory and practice,
its role in society, and its relationship with consumers
themselves. It is the first attempt to capture the state of
Critical Marketing research in many years. As such, this seminal
work is unmissable for scholars and students of marketing and
consumer research as well as those exploring sociology, media
studies, anthropology and consumption scholarship more generally.
The Routledge Companion to Critical Marketing brings together the
latest research in Critical Marketing Studies in one authoritative
and convenient volume. The world's leading scholars and rising
stars collaborate here to provide a survey of this lively
subdiscipline. In doing so they demonstrate how a critical approach
yields an enriched understanding of marketing theory and practice,
its role in society, and its relationship with consumers
themselves. It is the first attempt to capture the state of
Critical Marketing research in many years. As such, this seminal
work is unmissable for scholars and students of marketing and
consumer research as well as those exploring sociology, media
studies, anthropology and consumption scholarship more generally.
This book studies accounts of alternative organisations in India
and provides critical insights on if and why alternative
organisations matter to management theory and practice, how
management theory can be applied to the context of alternative
organisations, and how, from an alternate organisational
perspective, existing debates in management can be enriched. Some
other questions examined in this book are: what are spaces of
organising outside corporations? How do these alternative
organisational forms challenge our assumptions about a globalised,
monolithic capitalist order? How do we understand the
organisational lives of those marginalised, silenced and oppressed?
How can we imagine an alternative organisational reality? It
includes cases from different parts of India that explore the
functioning of a Special Investigation Team constituted by the
Supreme Court of India, Mritshilpis (idol-makers), homeless
shelters, panchayats, Shahid Hospital, Budhan Theater, Swaraj
University, and organisations that promote social inclusivity.
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