The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

This book studies accounts of alternative organisations in India and provides critical insights on if and why alternative organisations matter to management theory and practice, how management theory can be applied to the context of alternative organisations, and how, from an alternate organisational perspective, existing debates in management can be enriched. Some other questions examined in this book are: what are spaces of organising outside corporations? How do these alternative organisational forms challenge our assumptions about a globalised, monolithic capitalist order? How do we understand the organisational lives of those marginalised, silenced and oppressed? How can we imagine an alternative organisational reality? It includes cases from different parts of India that explore the functioning of a Special Investigation Team constituted by the Supreme Court of India, Mritshilpis (idol-makers), homeless shelters, panchayats, Shahid Hospital, Budhan Theater, Swaraj University, and organisations that promote social inclusivity.