Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication.

A transformational approach to conflict argues that conflicts must be viewed as embedded within broader relational patterns and social and discursive structures. Central to this book is the idea that the origins of transformation can be momentary, situational, and small-scale or large-scale and systemic. The momentary involves shifts and meaningful changes in communication and related patterns that are created in communication between people. Momentary transformative changes can radiate out into more systemic levels, and systemic transformative changes can radiate inward to more personal levels. This book engages this transformative framework by bringing together current scholarship that epitomizes and highlights the contribution of communication scholarship and communication-centered approaches to conflict transformation in personal, family, and working relationships and organizational contexts. The resulting volume presents an engaging mix of scholarly chapters, think pieces, and personal experiences from the field of practice and everyday life. The book embraces a wide variety of theoretical and methodological approaches, including narrative, critical, intersectional, rhetorical, and quantitative. It makes a valuable additive contribution to the ongoing dialogue across and between disciplines on how to transform conflicts creatively, sustainably, and ethically.

Work - it can be a struggle, but maybe it doesn't have to be. Gratitude Communication at Work is about a simple act of communication - expressing gratitude - that can go a long way to making our work lives better. While gratitude communication can be a byproduct of an already healthy organizational culture, it can also be the way that we create that culture and alter our more immediate work experience. The 100 in-depth interviews on which this book is based show that gratitude communication offers the promise of not only feeling better about ourselves and our professional relationships, but that it also plays an essential role in increasing internal organizational effectiveness and facilitating client breakthroughs. Innovative and straightforward research-based solutions give readers the power to put gratitude communication to work in new ways so they can experience gains in their own professional worlds. Gratitude Communication at Work is the ideal book for courses in organizational communication and culture, business/managerial communication, and corporate social responsibility. The book is also a valuable resource for professionals in leadership roles.

A transformational approach to conflict argues that conflicts must be viewed as embedded within broader relational patterns and social and discursive structures. Central to this book is the idea that the origins of transformation can be momentary, situational, and small-scale or large-scale and systemic. The momentary involves shifts and meaningful changes in communication and related patterns that are created in communication between people. Momentary transformative changes can radiate out into more systemic levels, and systemic transformative changes can radiate inward to more personal levels. This book engages this transformative framework by bringing together current scholarship that epitomizes and highlights the contribution of communication scholarship and communication-centered approaches to conflict transformation in personal, family, and working relationships and organizational contexts. The resulting volume presents an engaging mix of scholarly chapters, think pieces, and personal experiences from the field of practice and everyday life. The book embraces a wide variety of theoretical and methodological approaches, including narrative, critical, intersectional, rhetorical, and quantitative. It makes a valuable additive contribution to the ongoing dialogue across and between disciplines on how to transform conflicts creatively, sustainably, and ethically.