Introduction to Business Management 11e offers an overview of business management within the South African context. The textbook is written for undergraduate students who are doing a course in introductory business management as part of their degree or diploma at a university or university of technology.

Features:

• Using features such as Small Business Perspectives, and Critical Thinking boxes, the new edition of Introduction to Business Management provides an accessible overview of business management in the South African context.
• Changes to legislation that impacts on business
• Updates on corporate social investment
• New examples and case studies that reflect changes to the business environment

What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

What does sport management mean and what would the job of a sport manager entail? What does the South African sport environment look like and how can the Sport Environmental Model be used to understand the sporting environment? What is the impact of Covid-19 on spectator sports, sponsorship and revenue? What is e-sports and how does this impact traditional sporting environments? Principles of Sport Management 2e provides a holistic overview of sport management as an academic discipline from a fresh and innovative South African perspective. This introductory text provides a theoretical background on the management tasks, including planning, organising, leading and control, within the South African sporting context. Sport management is discussed as an important component of the business environment, taking into account sociological and legal influences. The book covers the functional areas of management such as marketing, financial management, and human resources. There is also a chapter on event management.