What does sport management mean and what would the job of a sport
manager entail? What does the South African sport environment look
like and how can the Sport Environmental Model be used to
understand the sporting environment? What is the impact of Covid-19
on spectator sports, sponsorship and revenue? What is e-sports and
how does this impact traditional sporting environments? Principles
of Sport Management 2e provides a holistic overview of sport
management as an academic discipline from a fresh and innovative
South African perspective. This introductory text provides a
theoretical background on the management tasks, including planning,
organising, leading and control, within the South African sporting
context. Sport management is discussed as an important component of
the business environment, taking into account sociological and
legal influences. The book covers the functional areas of
management such as marketing, financial management, and human
resources. There is also a chapter on event management.
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