"A practical, easy-to-follow approach to public relations" Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning GoalsUpon completing this book, readers will be able to:

• Develop their own public relations campaigns
• Apply public relations skills to the real world
• Understand how to apply communication theories to public relations

Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process--the PIE chart--that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns.