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Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover): S. Bullo Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover)
S. Bullo
R2,539 R1,823 Discovery Miles 18 230 Save R716 (28%)
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Ships in 12 - 17 working days

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Paperback, 1st ed. 2014): S. Bullo Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Paperback, 1st ed. 2014)
S. Bullo
R1,435 Discovery Miles 14 350
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Ships in 10 - 15 working days

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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