Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover) Loot Price: R1,823
Discovery Miles 18 230
Repayment Terms: R171 pm x 12*
You Save: R716 (28%)
Add to cart
Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover): S. Bullo

Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover)

S. Bullo

 (sign in to rate)
List price R2,539 Loot Price R1,823 Discovery Miles 18 230 | Repayment Terms: R171 pm x 12* You Save R716 (28%)

Bookmark and Share

Expected to ship within 12 - 17 working days

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2014
First published: 2014
Authors: S. Bullo
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 207
ISBN-13: 978-1-137-35042-8
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 1-137-35042-3
Barcode: 9781137350428

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R229 Discovery Miles 2 290
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R200 Discovery Miles 2 000
Day Trading Attention - How To Actually Build Brand Sales In The New Social Media World (Paperback): Gary Vaynerchuk
Day Trading Attention - How To Actually…
Gary Vaynerchuk Paperback R400 R275 Discovery Miles 2 750
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R711 R626 Discovery Miles 6 260
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R589 Discovery Miles 5 890
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R586 Discovery Miles 5 860
Rethinking Advertising as Paratextual Communication (Paperback): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Paperback R766 Discovery Miles 7 660
Research Handbook on Luxury Branding (Paperback): Felicitas Morhart, Keith Wilcox, Sandor Czellar
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,051 Discovery Miles 10 510
It's Not Inside It's On Top - Memorable Moments In South African Advertising (Paperback): Khanya Mtshali
It's Not Inside It's On Top - Memorable…
Khanya Mtshali Paperback R370 R318 Discovery Miles 3 180
Our Master's Voice - Advertising (Paperback): James Rorty
Our Master's Voice - Advertising
James Rorty Paperback R510 Discovery Miles 5 100
The History of Signboards - from the Earliest Times to the Present Day (Paperback): Jacob Larwood
The History of Signboards - from the…
Jacob Larwood Paperback R707 Discovery Miles 7 070
Rethinking Advertising as Paratextual Communication (Hardcover): Chris Hackley, Rungpaka A. Hackley
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,176 Discovery Miles 21 760

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners