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Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover) Loot Price: R1,786
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Repayment Terms: R167 pm x 12*
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Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover): S. Bullo

Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover)

S. Bullo

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List price R2,539 Loot Price R1,786 Discovery Miles 17 860 | Repayment Terms: R167 pm x 12* You Save R753 (30%)

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: August 2014
First published: 2014
Authors: S. Bullo
Dimensions: 216 x 140 x 18mm (L x W x T)
Format: Hardcover
Pages: 207
ISBN-13: 978-1-137-35042-8
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 1-137-35042-3
Barcode: 9781137350428

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