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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover) Loot Price: R1,915

Discovery Miles 19 150

Repayment Terms: R179 pm x 12*

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Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover): S. Bullo

Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Hardcover)

S. Bullo

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List price ~~R2,591~~ Loot Price R1,915 Discovery Miles 19 150 | Repayment Terms: R179 pm x 12* You Save R676 (26%)

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	August 2014
First published:	2014
Authors:	S. Bullo
Dimensions:	216 x 140 x 18mm (L x W x T)
Format:	Hardcover
Pages:	207
ISBN-13:	978-1-137-35042-8
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-137-35042-3
Barcode:	9781137350428