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Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Paperback, 1st ed. 2014) Loot Price: R1,487
Discovery Miles 14 870
Repayment Terms: R139 pm x 12*
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Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Paperback, 1st ed. 2014): S. Bullo

Evaluation in Advertising Reception - A Socio-Cognitive and Linguistic Perspective (Paperback, 1st ed. 2014)

S. Bullo

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Loot Price R1,487 Discovery Miles 14 870 | Repayment Terms: R139 pm x 12*

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2014
First published: 2014
Authors: S. Bullo
Dimensions: 216 x 140mm (L x W)
Format: Paperback
Pages: 207
Edition: 1st ed. 2014
ISBN-13: 978-1-349-46836-2
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-349-46836-3
Barcode: 9781349468362

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