![]() |
![]() |
Your cart is empty |
||
Showing 1 - 2 of 2 matches in All Departments
"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
|
![]() ![]() You may like...
Better Call Saul - Season 1
Bob Odenkirk, Jonathan Banks, …
Blu-ray disc
![]() R54 Discovery Miles 540
|