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Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Hardcover, New) Loot Price: R2,800
Discovery Miles 28 000
Repayment Terms: R262 pm x 12*
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Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Hardcover, New): S....

Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Hardcover, New)

S. Schwarzkopf, R. Gries

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Loot Price R2,800 Discovery Miles 28 000 | Repayment Terms: R262 pm x 12*

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"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2010
First published: 2010
Editors: S. Schwarzkopf • R. Gries
Dimensions: 216 x 140 x 23mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 293
Edition: New
ISBN-13: 978-0-230-53799-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-230-53799-5
Barcode: 9780230537996

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