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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Hardcover, New) Loot Price: R3,266

Discovery Miles 32 660

Repayment Terms: R306 pm x 12*

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Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Hardcover, New): S....

Ernest Dichter and Motivation Research - New Perspectives on the Making of Post-war Consumer Culture (Hardcover, New)

S. Schwarzkopf, R. Gries

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Loot Price R3,266 Discovery Miles 32 660 | Repayment Terms: R306 pm x 12*

Expected to ship within 10 - 15 working days

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"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 2010
First published:	2010
Editors:	S. Schwarzkopf • R. Gries
Dimensions:	216 x 140 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	293
Edition:	New
ISBN-13:	978-0-230-53799-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-230-53799-5
Barcode:	9780230537996