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"Contextualizing Ernest Dichter within modern consumer culture and
the rise of psychological approaches to post-war consumption in
Europe and the US, this book argues that 1950s motivation research
gives a unique vantage point from which to address questions of the
transatlantic transfer of the cultures and institutions of
consumption and marketing"--
The work of motivation and consumer researcher Ernest Dichter was a
milestone in the psychological creation of the modern consumer.
This collection contextualizes Ernest Dichter within
twentieth-century consumer culture and it charts the rise of
psychological approaches to consumption in post-war Europe and
North America.
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Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
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