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This book presents the authors' recent field experiences of
corporate social responsibility (CSR) activities in different
regions of India. It also demonstrates how social auditing and
stakeholder mapping help analyze the impact that particular
individuals or groups may have on the functioning of any company in
an area. CSR is a rapidly growing area of research and activity,
especially in developing countries like India. An increasing number
of companies are realizing their own social responsibility, given
that they work within societal networks. As a result, any
initiation or expansion activity they carry out in society impacts
the communities around them. Given the newness of the field, the
work on CSR in India is still in the initial stages. Most
importantly, there is a need to highlight issues concerning CSR
activities using sound methodologies and scientific data. A
database comprising qualitative and quantitative approaches
collected by tracking CSR activities is invaluable. Further the
scientific data is vital to fully understand CSR, and in turn helps
in designing appropriate and effective interventions for improving
community members' quality of life. Accordingly, the stakeholders
associated with CSR need to have a sound knowledge of how to
conduct studies related to baseline data generation, community
needs assessments, community profiling, stakeholder mapping, social
impact assessments, monitoring and evaluation, as well as the
social auditing of CSR projects and other related issues. This book
aptly covers these issues and offers supporting empirical evidences
from the field.
This book presents the authors' recent field experiences of
corporate social responsibility (CSR) activities in different
regions of India. It also demonstrates how social auditing and
stakeholder mapping help analyze the impact that particular
individuals or groups may have on the functioning of any company in
an area. CSR is a rapidly growing area of research and activity,
especially in developing countries like India. An increasing number
of companies are realizing their own social responsibility, given
that they work within societal networks. As a result, any
initiation or expansion activity they carry out in society impacts
the communities around them. Given the newness of the field, the
work on CSR in India is still in the initial stages. Most
importantly, there is a need to highlight issues concerning CSR
activities using sound methodologies and scientific data. A
database comprising qualitative and quantitative approaches
collected by tracking CSR activities is invaluable. Further the
scientific data is vital to fully understand CSR, and in turn helps
in designing appropriate and effective interventions for improving
community members' quality of life. Accordingly, the stakeholders
associated with CSR need to have a sound knowledge of how to
conduct studies related to baseline data generation, community
needs assessments, community profiling, stakeholder mapping, social
impact assessments, monitoring and evaluation, as well as the
social auditing of CSR projects and other related issues. This book
aptly covers these issues and offers supporting empirical evidences
from the field.
This book is a compilation of Corporate Social Responsibility (CSR)
theory and practices, with special reference to the Indian context.
Over the last few decades, which have seen the onset of
globalization, emergence of the industrial sector and an increased
focus on community development, much attention has been focused on
the role of corporations towards developing those societies where
their operations are based. The introduction and evolution of CSR
theories and practice in the developed countries has given CSR
theorists and practitioners the guidance to appropriately place and
implement CSR initiatives to help develop their role in the
developed societies. However, while ample literature exists on such
CSR practices, little has been done to aid the development of CSR
in developing countries. Characterized by peculiar economic,
political and social settings, the developing world needed its own
blueprint for how CSR works and how it could best succeed. The need
for doing is especially pertinent to a country like India, which is
presently at a very crucial threshold, economically, politically
and socially. Given the need to contextualize CSR theory and
practice to the developing context, several CSR theories and
practices have been explored in this book, which will provide
readers with a thorough understanding of CSR and its successful
implementation.
This book is a compilation of Corporate Social Responsibility (CSR)
theory and practices, with special reference to the Indian context.
Over the last few decades, which have seen the onset of
globalization, emergence of the industrial sector and an increased
focus on community development, much attention has been focused on
the role of corporations towards developing those societies where
their operations are based. The introduction and evolution of CSR
theories and practice in the developed countries has given CSR
theorists and practitioners the guidance to appropriately place and
implement CSR initiatives to help develop their role in the
developed societies. However, while ample literature exists on such
CSR practices, little has been done to aid the development of CSR
in developing countries. Characterized by peculiar economic,
political and social settings, the developing world needed its own
blueprint for how CSR works and how it could best succeed. The need
for doing is especially pertinent to a country like India, which is
presently at a very crucial threshold, economically, politically
and socially. Given the need to contextualize CSR theory and
practice to the developing context, several CSR theories and
practices have been explored in this book, which will provide
readers with a thorough understanding of CSR and its successful
implementation.
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