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Unterstutzung des guten Zwecks als Differenzierungsmassnahme. Eine empirische Analyse der Einflussfaktoren erfolgreicher... Unterstutzung des guten Zwecks als Differenzierungsmassnahme. Eine empirische Analyse der Einflussfaktoren erfolgreicher Cause-related Marketing Kampagnen (German, Paperback)
Frank Huber, Martin Stein, Sabrina Meisel
R1,273 Discovery Miles 12 730
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