As we begin a new century, the astonishing spread of nationally and internationally accessible computer-based communication networks has touched the imagination of people everywhere. Suddenly, the Internet is in everyday parlance, featured in talk shows, in special business "technology" sections of major newspapers, and on the covers of national magazines. If the Internet is a new world of social behavior it is also a new world for those who study social behavior. This volume is a compendium of essays and research reports representing how researchers are thinking about the social processes of electronic communication and its effects in society. Taken together, the chapters comprise a first gathering of social psychological research on electronic communication and the Internet.
The authors of these chapters work in different disciplines and have different goals, research methods, and styles. For some, the emergence and use of new technologies represent a new perspective on social and behavioral processes of longstanding interest in their disciplines. Others want to draw on social science theories to understand technology. A third group holds to a more activist program, seeking guidance through research to improve social interventions using technology in domains such as education, mental health, and work productivity. Each of these goals has influenced the research questions, methods, and inferences of the authors and the "look and feel" of the chapters in this book.
Intended primarily for researchers who seek exposure to diverse approaches to studying the human side of electronic communication and the Internet, this volume has three purposes:
* to illustrate how scientists are thinking about the social processes and effects of electronic communication;
* to encourage research-based contributions to current debates on electronic communication design, applications, and policies; and
* to suggest, by example, how studies of electronic communication can contribute to social science itself.

During the past decade, technology has become more pervasive, encroaching more and more on our lives. Computers, cell phones, and the internet have an enormous influence not only on how we function at work, but also on how we communicate and interact outside the office. Researchers have been documenting the effect that these types of technology have on individuals, families, and other social groups. Their work addresses questions that relate to how people use computers, cell phones, and the internet, how they integrate their use of new technology into daily routines, and how family function, social relationships, education, and socialization are changing as a result. This research is being conducted in a number of countries, by scientists from a variety of disciplines, who publish in very different places. The result is that it is difficult for researchers and students to get a current and coherent view of the research literature. This book brings together the leading researchers currently investigating the impact of information and communication technology outside of the workplace. Its goal is to develop a consolidated view of what we collectively know in this fast-changing area, to evaluate approaches to data collection and analysis, and to identify future directions for research. The book will appeal to professionals and students in social psychology, human-technology interaction, sociology, and communication.

As we begin a new century, the astonishing spread of nationally and internationally accessible computer-based communication networks has touched the imagination of people everywhere. Suddenly, the Internet is in everyday parlance, featured in talk shows, in special business "technology" sections of major newspapers, and on the covers of national magazines. If the Internet is a new world of social behavior it is also a new world for those who study social behavior. This volume is a compendium of essays and research reports representing how researchers are thinking about the social processes of electronic communication and its effects in society. Taken together, the chapters comprise a first gathering of social psychological research on electronic communication and the Internet. The authors of these chapters work in different disciplines and have different goals, research methods, and styles. For some, the emergence and use of new technologies represent a new perspective on social and behavioral processes of longstanding interest in their disciplines. Others want to draw on social science theories to understand technology. A third group holds to a more activist program, seeking guidance through research to improve social interventions using technology in domains such as education, mental health, and work productivity. Each of these goals has influenced the research questions, methods, and inferences of the authors and the "look and feel" of the chapters in this book. Intended primarily for researchers who seek exposure to diverse approaches to studying the human side of electronic communication and the Internet, this volume has three purposes: * to illustrate how scientists are thinking about the social processes and effects of electronic communication; * to encourage research-based contributions to current debates on electronic communication design, applications, and policies; and * to suggest, by example, how studies of electronic communication can contribute to social science itself.

During the past decade, technology has become more pervasive, encroaching more and more on our lives. Computers, cell phones, and the internet have an enormous influence not only on how we function at work, but also on how we communicate and interact outside the office. Researchers have been documenting the effect that these types of technology have on individuals, families, and other social groups. Their work addresses questions that relate to how people use computers, cell phones, and the internet, how they integrate their use of new technology into daily routines, and how family function, social relationships, education, and socialization are changing as a result. This research is being conducted in a number of countries, by scientists from a variety of disciplines, who publish in very different places. The result is that it is difficult for researchers and students to get a current and coherent view of the research literature. This book brings together the leading researchers currently investigating the impact of information and communication technology outside of the workplace. Its goal is to develop a consolidated view of what we collectively know in this fast-changing area, to evaluate approaches to data collection and analysis, and to identify future directions for research. The book will appeal to professionals and students in social psychology, human-technology interaction, sociology, and communication.

How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.