Building Successful Online Communities - Evidence-Based Social Design (Paperback)

How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

General

Imprint:	MIT Press
Country of origin:	United States
Series:	The MIT Press
Release date:	February 2016
First published:	2012
Authors:	Robert E. Kraut (Herbert A. Simon Professor of Human Computer Interaction) • Paul Resnick
As told to:	Sara Kiesler • Moira Burke • Yan Chen • Niki Kittur • Joseph Konstan • Yuqing Ren • John Riedl
Dimensions:	229 x 178 x 14mm (L x W x T)
Format:	Paperback - Trade
Pages:	328
ISBN-13:	978-0-262-52891-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Sociology, social studies > General Books > Computing & IT > Social & legal aspects of computing > General Promotions
LSN:	0-262-52891-6
Barcode:	9780262528917

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