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Building Successful Online Communities - Evidence-Based Social Design (Paperback)
Loot Price: R1,089
Discovery Miles 10 890
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Building Successful Online Communities - Evidence-Based Social Design (Paperback)
Series: The MIT Press
Expected to ship within 10 - 15 working days
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Total price: R1,109
Discovery Miles: 11 090
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How insights from the social sciences, including social psychology
and economics, can improve the design of online communities. Online
communities are among the most popular destinations on the
Internet, but not all online communities are equally successful.
For every flourishing Facebook, there is a moribund Friendster-not
to mention the scores of smaller social networking sites that never
attracted enough members to be viable. This book offers lessons
from theory and empirical research in the social sciences that can
help improve the design of online communities. The authors draw on
the literature in psychology, economics, and other social sciences,
as well as their own research, translating general findings into
useful design claims. They explain, for example, how to encourage
information contributions based on the theory of public goods, and
how to build members' commitment based on theories of interpersonal
bond formation. For each design claim, they offer supporting
evidence from theory, experiments, or observational studies.
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