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Culture of the Internet (Hardcover)
Loot Price: R3,922
Discovery Miles 39 220
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Culture of the Internet (Hardcover)
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As we begin a new century, the astonishing spread of nationally and
internationally accessible computer-based communication networks
has touched the imagination of people everywhere. Suddenly, the
Internet is in everyday parlance, featured in talk shows, in
special business "technology" sections of major newspapers, and on
the covers of national magazines. If the Internet is a new world of
social behavior it is also a new world for those who study social
behavior. This volume is a compendium of essays and research
reports representing how researchers are thinking about the social
processes of electronic communication and its effects in society.
Taken together, the chapters comprise a first gathering of social
psychological research on electronic communication and the
Internet.
The authors of these chapters work in different disciplines and
have different goals, research methods, and styles. For some, the
emergence and use of new technologies represent a new perspective
on social and behavioral processes of longstanding interest in
their disciplines. Others want to draw on social science theories
to understand technology. A third group holds to a more activist
program, seeking guidance through research to improve social
interventions using technology in domains such as education, mental
health, and work productivity. Each of these goals has influenced
the research questions, methods, and inferences of the authors and
the "look and feel" of the chapters in this book.
Intended primarily for researchers who seek exposure to diverse
approaches to studying the human side of electronic communication
and the Internet, this volume has three purposes:
* to illustrate how scientists are thinking about the social
processes and effects of electronic communication;
* to encourage research-based contributions to current debates on
electronic communication design, applications, and policies; and
* to suggest, by example, how studies of electronic communication
can contribute to social science itself.
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