What if Heaven and Earth weren't so far apart? What if your next-door neighbour was an angel? Kingdom presents the gospel narrative with a new twist. Discover Adam, Eve, Paul, and many other biblical characters as they interact with Jesus on his way to the cross. King Jehovah, the king of Heaven, rules the land with a loving heart and just judgment. One day, he decides to ask his people to venture over to the land known as Earth where the people are enduring plenty of modern-day issues. When they get there, they find that a factory owner, Joe Bedinger, has just watched his business go up in flames; Eve is unemployed and desperately searching for somewhere to work; and Adam is stuck in his dead-end grocery store job, cleaning up after other people's messes and stocking shelves. Jehovah comes up with a plan to heal the land of earth and give these people additional resources and citizenship of his kingdom of heaven, but it's not all that easy as he finds his own subjects oppose his plan. Jehovah sends his son as an ambassador to the people. Is that enough for the people of Earth and Heaven to live in peace? Or is there a war on the horizon?

Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism. Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don't know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism. Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don't know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

What if Heaven and Earth weren't so far apart? What if your next-door neighbour was an angel? Kingdom presents the gospel narrative with a new twist. Discover Adam, Eve, Paul, and many other biblical characters as they interact with Jesus on his way to the cross. King Jehovah, the king of Heaven, rules the land with a loving heart and just judgment. One day, he decides to ask his people to venture over to the land known as Earth where the people are enduring plenty of modern-day issues. When they get there, they find that a factory owner, Joe Bedinger, has just watched his business go up in flames; Eve is unemployed and desperately searching for somewhere to work; and Adam is stuck in his dead-end grocery store job, cleaning up after other people's messes and stocking shelves. Jehovah comes up with a plan to heal the land of earth and give these people additional resources and citizenship of his kingdom of heaven, but it's not all that easy as he finds his own subjects oppose his plan. Jehovah sends his son as an ambassador to the people. Is that enough for the people of Earth and Heaven to live in peace? Or is there a war on the horizon?