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Brand Asset Management - Driving Profitable Growth Through Your Brands (Paperback, 1st i.e. 2nd ed) Loot Price: R462
Discovery Miles 4 620
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Brand Asset Management - Driving Profitable Growth Through Your Brands (Paperback, 1st i.e. 2nd ed): Scott M. Davis

Brand Asset Management - Driving Profitable Growth Through Your Brands (Paperback, 1st i.e. 2nd ed)

Scott M. Davis

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List price R532 Loot Price R462 Discovery Miles 4 620 You Save R70 (13%)

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A grounding in brand strategy, outlining how to assess the value of your brands and use that knowledge to determine how you develop, sell, price and market your products and services. There are extensive case examples and worksheets, and the author combines management and marketing with tactical and operational processes. (Kirkus UK)
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

General

Imprint: Jossey-Bass Inc.,U.S.
Country of origin: United States
Release date: October 2002
First published: September 2002
Authors: Scott M. Davis
Dimensions: 229 x 154 x 16mm (L x W x T)
Format: Paperback
Pages: 288
Edition: 1st i.e. 2nd ed
ISBN-13: 978-0-7879-6394-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 0-7879-6394-1
Barcode: 9780787963941

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