Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Brand Asset Management - Driving Profitable Growth Through Your Brands (Paperback, 1st i.e. 2nd ed) Loot Price: R401
Discovery Miles 4 010
You Save: R62 (13%)
Add to cart
Brand Asset Management - Driving Profitable Growth Through Your Brands (Paperback, 1st i.e. 2nd ed): Scott M. Davis

Brand Asset Management - Driving Profitable Growth Through Your Brands (Paperback, 1st i.e. 2nd ed)

Scott M. Davis

 (sign in to rate)
List price R463 Loot Price R401 Discovery Miles 4 010 You Save R62 (13%)

Bookmark and Share

Expected to ship within 10 - 15 working days

A grounding in brand strategy, outlining how to assess the value of your brands and use that knowledge to determine how you develop, sell, price and market your products and services. There are extensive case examples and worksheets, and the author combines management and marketing with tactical and operational processes. (Kirkus UK)
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

General

Imprint: Jossey-Bass Inc.,U.S.
Country of origin: United States
Release date: October 2002
First published: September 2002
Authors: Scott M. Davis
Dimensions: 229 x 154 x 16mm (L x W x T)
Format: Paperback
Pages: 288
Edition: 1st i.e. 2nd ed
ISBN-13: 978-0-7879-6394-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Promotions
LSN: 0-7879-6394-1
Barcode: 9780787963941

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Vusi - Business & Life Lessons From a Black Dragon (Paperback): Vusi Thembekwayo
Vusi - Business & Life Lessons From a…
Vusi Thembekwayo Paperback  (3)
 R300 R268 Discovery Miles 2 680
The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
What Makes Them Great? - 50 Ways To Become The Industry Leader (Paperback): Douglas Kruger
What Makes Them Great? - 50 Ways To…
Douglas Kruger Paperback R250 R158 Discovery Miles 1 580
Expansive - A Guide To Thinking Bigger, Living Fuller, And Thriving In A Limitless World (Paperback): John Sanei, Erik Kruger
Expansive - A Guide To Thinking Bigger…
John Sanei, Erik Kruger Paperback R290 R259 Discovery Miles 2 590
The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback): Ian Russell
The Other End Of The Telescope - How To…
Ian Russell Paperback R250 R223 Discovery Miles 2 230
Statistics For Business And Economics (Paperback, 5th Edition): David Anderson, James Cochran, Eddie Shoesmith, Dennis Sweeney,...
Statistics For Business And Economics
David Anderson, James Cochran, … Paperback  (1)
 R1,134 R1,067 Discovery Miles 10 670
Billionaires Under Construction - The Mindset Of An Entrepreneur (Paperback): DJ Sbu
Billionaires Under Construction - The…
DJ Sbu Paperback  (9)
 R165 R148 Discovery Miles 1 480
Cultureneering (Paperback): Ian Fuhr
Cultureneering
Ian Fuhr Paperback R310 R281 Discovery Miles 2 810
Principles Of General Management - A Responsible Approach For Southern Africa (Paperback, 2nd Edition): Tersia Botha, Cecile...
Principles Of General Management - A…
Tersia Botha, Cecile Niewenhuizen, … Paperback R493 Discovery Miles 4 930
A Journey Of Diversity & Inclusion In South Africa - Guidelines For Leading Inclusively (Paperback): Nene Molefi
A Journey Of Diversity & Inclusion In…
Nene Molefi Paperback R433 Discovery Miles 4 330
Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback): Richard Mulholland
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
 R248 Discovery Miles 2 480
Experiential Approach to Organization Development - Pearson New International Edition (Paperback, 8th edition): Donald Brown
Experiential Approach to Organization…
Donald Brown Paperback  (2)
 R2,385 Discovery Miles 23 850

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners