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Showing 1 - 5 of 5 matches in All Departments
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
While playing hooky from a conference in Boston a few years back,
three former colleagues from Northwestern's Kellogg School of
Management hopped in a car and headed on a road trip. They pulled
into a shoe store in Maine and noticed that the sales help was
unusually pushy. After a few questions, they discovered the store
had a "secret shopper" program, in which employees would be marked
down if they were not sufficiently aggressive with customers. A
lightbulb went off.
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