|
Showing 1 - 3 of
3 matches in All Departments
Presenting some of the most significant research on the modern
understanding of luxury, this edited collection of articles from
the Journal of Brand Management explores the complex relationships
consumers tie with luxury, and the unique characteristics of luxury
brand management. Covering the segmentation of luxury consumers
worldwide, the specificity of luxury management, the role of
sustainability for luxury brands and major insights from a customer
point of view, Advances in Luxury Brand Management is essential
reading for upper level students as well as scholars and discerning
practitioners.
Presenting some of the most significant research on the modern
understanding of luxury, this edited collection of articles from
the Journal of Brand Management explores the complex relationships
consumers tie with luxury, and the unique characteristics of luxury
brand management. Covering the segmentation of luxury consumers
worldwide, the specificity of luxury management, the role of
sustainability for luxury brands and major insights from a customer
point of view, Advances in Luxury Brand Management is essential
reading for upper level students as well as scholars and discerning
practitioners.
This prestigious edited collection of articles from the Journal of
Brand Management discusses the impact of research on our
understanding of corporate brand characteristics and corporate
brand management to date. A wide range of topics are covered,
including franchise brand management, co-creation of corporate
brands, alliance brands, the role of internal branding in the
delivery of employee brand promise, and the expansion into new
approaches. Advances in Corporate Branding is essential reading for
those undertaking a PhD programme or by upper level students
looking for rigorous academic material on the subject and for
scholars and discerning practitioners, acting as 'advanced
introductions'.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
The Creator
John David Washington, Gemma Chan, …
DVD
R325
Discovery Miles 3 250
Ab Wheel
R209
R149
Discovery Miles 1 490
|